Google and Meta Ads Expert
GCC
Published Date: • Karachi, Pakistan (On-Site)
Description
The Google and Meta Ads Expert at GCC plays a pivotal role in managing and optimizing advertising campaigns across Google and Meta platforms to drive business growth and maximize return on investment. This position requires hands-on experience with Google Ads and Facebook Ads Manager tools, combined with a deep understanding of pay-per-click advertising strategies, keyword research, and performance analysis. The ideal candidate brings at least two years of proven expertise in digital advertising, coupled with practical knowledge of SEO principles and AI-driven search visibility enhancements to improve ad reach and effectiveness. Precision in crafting compelling ad copy and conducting rigorous A/B testing is essential for continuous campaign improvement. This role focuses on executing campaign strategies without direct team management responsibilities but demands close collaboration with marketing and analytics teams to align advertising efforts with broader company goals. The expert leverages pixel tracking and keyword planning tools to optimize targeting and conversion tracking, ensuring campaigns operate efficiently and deliver measurable results. A strong analytical mindset and the ability to interpret data to inform decision-making underpin the successful execution of this role within GCC.
Responsibilities
- Manage and optimize Google Ads and Meta (Facebook) advertising campaigns to meet performance targets.
- Conduct comprehensive keyword research using tools like Google Ads Keyword Planner to identify high-value opportunities.
- Design, implement, and analyze A/B tests for ad creatives and campaign settings to continuously enhance effectiveness.
- Write persuasive and engaging ad copy tailored to target audiences to increase click-through rates and conversions.
- Monitor and analyze campaign performance metrics to provide actionable insights and optimizations.
- Utilize pixel tracking and other conversion tracking technologies to measure campaign ROI and user engagement accurately.
- Integrate SEO best practices and AI search visibility tactics into advertising strategies for improved organic and paid performance synergy.
- Stay current with industry trends, platform updates, and emerging advertising technologies to maintain competitive advantages.
- Collaborate with marketing, analytics, and creative teams to align campaigns with overall brand and business objectives.
- Manage advertising budgets effectively to maximize return on ad spend within the allocated resources.
- Prepare detailed reports outlining campaign performance, key learnings, and recommendations for stakeholders.
- Ensure compliance with platform policies and advertising regulations to maintain account integrity and reputation.
Experience
2 Years
Apply By
Required Skills
- Google Ads Management
- Meta Ads Manager
- A/B Testing
- Performance Analysis
- Ad Copywriting
- Google Ads
- Keyword Research
- Facebook Ads Manager
- Google Ads Keyword Planner
- Pay-Per-Click (PPC) Advertising
- Pixel Tracking
- Search Engine Optimization (SEO)
- Data Analysis
Nice to Have Skills
- AI Search Visibility
- Digital Marketing Strategy
- Budget Management