Marketing

Description

GCC is seeking a dedicated Meta and Google Ads Expert to join our marketing team. This role focuses on managing and optimizing online advertising campaigns across Meta and Google platforms to maximize reach and return on investment. The ideal candidate possesses strong technical skills in digital advertising tools and analytics, with at least one year of hands-on experience executing effective campaigns. In this position, you will work independently to plan, implement, and refine advertising strategies that align with GCC’s goals without direct team management responsibilities. The successful candidate is detail-oriented and capable of analyzing campaign performance using various metrics, adjusting tactics to increase engagement and conversions. You will leverage your expertise in campaign management and testing methodologies to continuously enhance ad effectiveness. Accurate tracking, reporting, and interpretation of data from platforms like Google Analytics and Meta Ads Manager are essential. This role offers an opportunity to grow your skills within a dynamic digital marketing environment, contributing directly to GCC’s business success through targeted advertising efforts.

Responsibilities

• Develop, execute, and manage Meta and Google advertising campaigns to achieve marketing objectives.
• Perform continuous monitoring and optimization of campaigns to maximize performance and budget efficiency.
• Design and implement A/B tests to identify the most effective ad creatives, targeting options, and bidding strategies.
• Utilize Google Analytics and other tools to track website traffic and user behavior generated by paid campaigns.
• Set up and manage UTM parameters for accurate tracking of campaign sources and performance.
• Create detailed performance reports, analyze key metrics, and present actionable insights to marketing stakeholders.
• Collaborate with cross-functional teams to align advertising strategies with overall marketing goals and brand guidelines.
• Stay current with digital marketing trends, tools, and best practices related to Meta and Google Ads platforms.
• Troubleshoot and resolve issues related to campaign delivery, tracking, and reporting promptly.
• Maintain an organized workflow and documentation for all campaigns and related activities.

Experience

1 Year

Apply By

Nov 12, 2026

Required Skills

• Campaign Management
• A/B Testing
• Google Analytics
• Google Ads Campaign Management
• Meta Ads Manager
• UTM Parameter Tracking

Nice to Have Skills

• Digital Advertising Strategy
• Performance Analysis
• Reporting and data interpretation