Digital Marketing & B2B Lead Generation Executive

Description

Gloves City is seeking a motivated Digital Marketing & B2B Lead Generation Executive to enhance the company's online presence and drive business growth through strategic marketing efforts and targeted international lead generation. This role requires managing multiple social media platforms, improving website SEO, and generating quality business-to-business leads from global markets. The ideal candidate demonstrates expertise in marketing automation, email marketing, and marketing analytics, with a hands-on approach to content creation and reporting, supporting the expansion of Gloves City's reach among wholesalers, importers, distributors, and sports brands worldwide. The successful candidate will work independently without managing a team but will be responsible for coordinating with various internal teams to produce engaging marketing content and optimize marketing campaigns. Deep knowledge of SEO, social media management, and international B2B lead generation techniques is crucial. This role emphasizes strong communication skills to engage with potential clients professionally and maintain organized lead databases while continuously monitoring and reporting on marketing and lead-generation performance metrics.

Responsibilities

• Manage and update social media accounts including Facebook, Instagram, LinkedIn, TikTok, and YouTube by creating professional posts, reels, videos, and engaging captions with relevant hashtags.
• Respond promptly to comments, messages, and customer inquiries to foster positive engagement and brand reputation.
• Develop and maintain a consistent social media content calendar aligned with marketing objectives and product launches.
• Optimize the company's website by conducting in-depth keyword research for various international markets to improve on-page and technical SEO.
• Write SEO-friendly product descriptions and blog articles to boost search engine rankings and attract organic traffic.
• Manage Google Search Console, Google Analytics, and site indexing to track performance, detect issues, and enhance visibility.
• Build and maintain quality backlinks and monitor keyword rankings and organic traffic trends.
• Identify and research potential B2B leads including wholesalers, importers, distributors, and sports brands across USA, UK, Europe, Australia, and other target markets.
• Compile accurate and verified prospect lists with company details, contacts, and relevant information.
• Engage in professional outreach campaigns through appropriate channels like LinkedIn, Google, business directories, and social media to build a pipeline of qualified international leads.
• Maintain and update the lead database diligently, track follow-ups, and record customer interactions.
• Create appealing product marketing content using Canva and other graphic design tools, including editing photographs and short videos suitable for different platforms.
• Collaborate with the production team to organize product photography and video shoots that align with marketing campaigns.
• Generate and submit weekly and monthly reports detailing social media activity, website performance, SEO results, qualified leads, customer inquiries, and marketing outcomes.
• Continuously monitor social media engagement and website metrics to identify opportunities for improvement and adjust strategies accordingly.

Experience

2 Years

Apply By

Nov 10, 2026

Required Skills

• B2B Lead Generation
• Marketing Automation
• Email Marketing
• Search Engine Optimization (SEO)
• Marketing Analytics
• Social Media Management
• Keyword Research
• Google Search Console
• Google Analytics
• Lead database management
• Canva
• Written Communication
• International Market Research

Nice to Have Skills

• Video Editing
• WordPress