Sales and Marketing Officer
Graphic Art
Published Date: • Lahore, Pakistan (On-Site)
Description
This role requires a self-motivated and target-driven professional who excels in customer relationship management and has experience in project management within the B2B marketing sector. The Sales and Marketing Officer works closely with departments such as Design, Production, Operations, and Accounts to ensure seamless workflow and outstanding service delivery. Additionally, the position involves active participation in exhibitions, corporate meetings, and networking events to enhance brand visibility and support business expansion. With a preference for candidates possessing 2 to 5 years of experience in printing, signage, advertising, or branding industries, this full-time position aims to foster business growth through effective sales strategies and exceptional client service.
Responsibilities
- Identify and approach potential corporate, retail, commercial, and institutional clients to generate new business opportunities.
- Develop and maintain strong relationships with existing clients to encourage repeat business and long-term partnerships.
- Generate leads using various strategies including cold calling, client visits, referrals, digital marketing platforms, and networking events.
- Conduct client meetings to understand their branding and signage needs and coordinate with relevant teams to prepare accurate quotations.
- Promote a wide range of company services including 3D Signage, Flex & UV Printing, LED/Neon Signs, Light Boxes, and indoor/outdoor branding solutions.
- Follow up on quotations, proposals, and pending payments or orders to ensure timely completion and customer satisfaction.
- Achieve and exceed monthly and annual sales targets aligned with company objectives.
- Conduct thorough market research to monitor competitors, pricing trends, and potential market opportunities that could benefit the business.
- Work closely with Design, Production, Operations, and Accounts departments to ensure the smooth execution and delivery of client orders.
- Maintain detailed and updated records of leads, sales activities, client visits, quotations, and follow-up actions using CRM and other tools.
- Represent the company at various exhibitions, corporate meetings, promotional events, and networking functions to build brand recognition.
- Prepare and submit regular sales performance and activity reports for management review and strategic planning.
- Develop sales campaigns and marketing initiatives to promote company services and enhance customer engagement.
- Ensure accurate forecasting of sales pipelines and manage customer data efficiently to support business development efforts.
- Keep abreast of industry trends, technological advancements, and customer preferences to advise on business improvements.
Experience
Fresh
Apply By
Required Skills
- Customer Relationship Management
- Campaign Management
- Customer Data Management
- Project Management
- Communication
- Negotiation
- Business Development
- Lead Generation
- Quotation Preparation
- Client Engagement
Nice to Have Skills
- Market Research
- Sales reporting
- Networking
- CRM Software Usage
- Microsoft Office