Digital Marketing Specialist
GymRebel
$ 800 • Published Date: • Remote
Description
Remote | Full-Time
GYMREBEL is a Canadian fitness and activewear brand made for those who train hard, stand out, and refuse to be average. We’re a fast-growing, creative brand building a strong fitness community through bold activewear, content, and culture.
We are looking for a results-driven Digital Marketing Specialist with strong experience in Shopify, paid advertising, and e-commerce growth. The ideal candidate understands how to attract qualified traffic, improve conversions, and turn marketing campaigns into measurable sales.
If you have experience in growing Shopify stores and scaling direct-to-consumer (DTC) brands, we would love to hear from you.
What We Offer
* Fully remote work opportunity
* Competitive compensation package
* Performance-based incentives
* Potential revenue-sharing opportunities based on sales performance
* Long-term career growth with a growing e-commerce brand
* Opportunity to take ownership of marketing initiatives and make a direct impact on brand growth
Please submit your updated CV/Resume, portfolio or examples of Shopify stores you have managed or worked on, relevant advertising or digital marketing case studies, and key results you have achieved, such as ROAS, revenue growth, sales growth, conversion-rate improvements, or customer acquisition results.
Responsibilities
- Manage, maintain, and optimize the Shopify e-commerce store to ensure a seamless shopping experience and enhance conversion rates.
- Improve website performance by analyzing user behavior and implementing conversion rate optimization strategies.
- Plan, launch, and continuously optimize paid advertising campaigns across Meta (Facebook and Instagram) and TikTok platforms to drive qualified traffic and increase sales.
- Develop and execute targeted campaigns for new product launches, promotions, and product drops to maximize customer engagement and sales.
- Set up, manage, and optimize email marketing campaigns focused on customer retention, re-engagement, and retargeting to enhance lifetime customer value.
- Monitor and analyze campaign and store performance metrics using relevant analytics tools to measure effectiveness and inform decision-making.
- Identify successful marketing campaigns based on data analysis and scale them profitably to support business growth objectives.
- Collaborate closely with the creative team to develop compelling advertising content that resonates with the target audience and supports campaign goals.
- Utilize a strong analytical and data-driven approach to interpret marketing performance data and implement actionable improvements.
- Stay updated on e-commerce and digital marketing trends, especially within fitness, sportswear, and apparel industries, to maintain competitive advantage.
- Ensure all marketing activities comply with branding and ethical standards set by GymRebel.
Experience
1 Year
Apply By
Required Skills
- Shopify
- Paid Advertising
- E-commerce Growth
- Meta Ads
- TikTok Ads
- Conversion Rate Optimization
- Data Analysis
- DTC brand growth
- Email Marketing
- Customer retention strategies
- Retargeting Campaigns
- Marketing Performance Analytics
Nice to Have Skills
- Fitness brand experience
- Sportswear brand experience
- Apparel brand experience