Assistant Brand Manager - FMCG

Description

Hamdard Pakistan seeks a motivated Assistant Brand Manager to support and execute brand strategies in the fast-moving consumer goods sector. This role involves planning, launching, and monitoring marketing campaigns that enhance the brand's reach and engagement. The right candidate will contribute to brand growth by conducting in-depth market and competitor analyses, coordinating with various teams and external partners, and supporting product launches and promotional activities. Managing a small team of two people, the Assistant Brand Manager will play a key role in driving brand performance and ensuring alignment with the company's marketing objectives. The position requires a Bachelor’s degree in Marketing, Business Administration, or a related field, along with at least four years of relevant marketing or brand management experience. Strong communication and presentation skills are essential to deliver reports, develop engaging marketing materials, and effectively collaborate with internal teams and external agencies. This role offers an excellent opportunity to grow within a prominent company while contributing to meaningful brand success in a competitive marketplace.

Responsibilities

• Support the development and implementation of brand strategy and marketing plans to enhance brand recognition and market share.
• Plan and execute marketing campaigns and brand activation events that engage the target audience and drive sales.
• Conduct thorough market research and competitor analysis to identify trends, opportunities, and threats affecting the brand.
• Monitor and evaluate brand and campaign performance using key metrics, providing insights and recommendations for improvement.
• Coordinate with marketing agencies, vendors, sales teams, and internal departments to ensure seamless campaign execution and consistent brand messaging.
• Assist in the preparation and management of product launches, promotional activities, and brand extensions to maximize market penetration.
• Develop presentations, reports, and marketing materials that communicate brand strategy, campaign results, and business impact effectively.
• Manage and guide a team of two members to accomplish daily marketing tasks and support brand objectives.
• Ensure compliance with brand guidelines and maintain consistent brand identity across all marketing and communication channels.

Experience

4 Years

Apply By

Oct 24, 2026

Required Skills

• Brand Management
• Marketing Strategy
• Campaign planning
• Market Research
• Competitor Analysis

Nice to Have Skills

• Team Management
• Presentation Skills
• Communication Skills
• Project Coordination
• Product Launches