Field Sales & Business Development Executive – FMCG (Wholesale & Retail)

Hana Dairies

PKR 70,000 • Published Date: • Karachi, Pakistan (On-Site)

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Description

Hana Dairies seeks a dynamic and experienced Field Sales & Business Development Executive to enhance its presence within the Fast-Moving Consumer Goods (FMCG) sector, focusing on wholesale and retail markets in Karachi, Pakistan. This full-time, field-based role demands a dedicated professional with at least five years of proven experience in the Pakistani FMCG market. The successful candidate will independently manage a sales territory, engage new and existing customers, expand market share, and drive growth while maintaining excellent account receivables and providing consistent updates to management. Operating six days a week from 11:00 AM to 9:00 PM, the role combines strategic market development with hands-on sales execution in a target-driven environment. The position does not involve team management but requires strong self-motivation, time management skills, and the ability to foresee and convert market opportunities into profitable sales activities. The Field Sales & Business Development Executive is expected to build lasting relationships with wholesalers, distributors, retailers, and key accounts to sustain and increase sales volumes. Success in this role translates into growing the company’s footprint through effective customer acquisition, rigorous market analysis, and diligent territory planning, ensuring the achievement of monthly sales targets and overall business objectives.

Responsibilities

- Acquire new customers by identifying and engaging wholesalers, distributors, retailers, and other relevant trade partners within the assigned territory.
- Expand the company’s market presence by increasing brand visibility and product availability across wholesale and retail sectors.
- Achieve and exceed monthly sales targets, focusing on customer acquisition, repeat sales, and overall business growth.
- Establish and maintain strong relationships with wholesale dealers, shopkeepers, retailers, and key accounts to foster loyalty and repeat business.
- Conduct regular field visits to markets, capture orders, follow up on quotations, and convert potential customers into active accounts.
- Monitor customer receivables, enforce payment compliance, manage credit limits, and minimize overdue and bad debts to safeguard company finances.
- Manage customer relationships by resolving routine issues, addressing complaints promptly, and ensuring customer satisfaction.
- Gather and analyze market intelligence on competitor pricing, promotional activities, customer preferences, and emerging opportunities to inform sales strategies.
- Maintain accurate and comprehensive sales records, including customer visits, orders, collections, new accounts, and outstanding balances; submit timely reports to management.
- Plan and optimize daily routes to maximize territory coverage, ensure efficient use of resources, and maximize sales productivity.
- Take full ownership of the sales process, from prospecting through to order fulfillment and payment collection, ensuring accountability at each stage.

Experience

5 Years

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