Marketing / SEO
Hassal Fashions
Published Date: • Lahore, Pakistan (On-Site)
Description
Hassal Fashions is seeking a Marketing / SEO specialist with at least three years of experience to enhance the company's online presence and drive organic traffic growth. The ideal candidate possesses strong expertise in Search Engine Optimization, Content Marketing, Keyword Research, and Google Analytics. This role focuses on developing and executing SEO strategies that align with Hassal Fashions’ business objectives, optimizing web content for maximum search engine visibility, and analyzing performance data to continuously improve results. The position does not include team management responsibilities but requires close collaboration with content creators and marketing teams to implement effective digital marketing campaigns. The Marketing / SEO specialist will be responsible for monitoring website performance using analytic tools and conducting thorough keyword research to identify growth opportunities. They will also create and optimize high-quality content that resonates with target audiences and supports search engine ranking improvements. Staying current with SEO best practices and industry trends is essential to maintain competitive advantage. This role plays a crucial part in elevating Hassal Fashions’ brand awareness and customer engagement through measurable digital marketing activities.
Responsibilities
- Develop and implement comprehensive SEO strategies to increase organic search traffic and improve search engine rankings.
- Conduct extensive keyword research to identify relevant and high-impact search terms for targeted content creation.
- Optimize website content, meta descriptions, titles, and images to enhance visibility and relevance to search engines.
- Use Google Analytics and other tools to track and report on website performance, user engagement, and conversion metrics.
- Collaborate with content creators and marketing teams to ensure SEO best practices are integrated into all digital marketing campaigns.
- Perform competitor analysis and market research to identify new SEO opportunities and stay ahead in search rankings.
- Monitor and address website issues that may impact SEO, including page speed, mobile-friendliness, and crawl errors.
- Stay up to date with the latest SEO trends, algorithm updates, and industry developments to maintain and improve performance.
- Create and maintain comprehensive SEO reports for management to communicate progress and results.
- Recommend and implement link-building strategies to enhance domain authority and inbound traffic.
Experience
3 Years
Apply By
Required Skills
- Search Engine Optimization
- Content Marketing
- Keyword Research
- Google Analytics
Nice to Have Skills
- SEO Tools
- Content Management Systems
- Marketing Analytics
- Digital Marketing Strategies