Social media marketing

Description

The ideal candidate is skilled in analyzing social media data and using insights to optimize campaigns effectively. You will oversee daily social media activities, utilize management tools to streamline workflows, and implement paid advertising strategies to maximize reach and engagement. Your ability to listen to social conversations and respond proactively will help improve customer relations and brand perception. This role demands creativity, strategic thinking, and leadership to enhance the Academy's social media presence and impact.

Responsibilities

• Develop and implement comprehensive social media strategies to support marketing goals and brand awareness.
• Lead and manage a team of five social media professionals, providing guidance and fostering professional growth.
• Plan, create, and schedule engaging content across various social media platforms that align with brand voice and messaging.
• Manage paid social advertising campaigns, optimizing for performance and budget efficiency.
• Monitor, analyze, and report on social media metrics and campaign outcomes to inform decision-making and strategy adjustment.
• Utilize social media management tools to coordinate posting schedules, monitor engagement, and streamline communication.
• Conduct social listening to identify trends, customer sentiments, and potential opportunities or threats.
• Collaborate with other marketing and communication teams to integrate social media with broader marketing initiatives.
• Stay updated on the latest social media trends, platform updates, and best practices to keep HMI Academy at the forefront of digital marketing.

Experience

Fresh

Apply By

Dec 3, 2026

Required Skills

• Social Media Strategy
• Social Media Analytics and Reporting
• Paid Social Advertising
• Social Media Management Tools
• Campaign Management
• Social Listening

Nice to Have Skills

• Content Creation
• Digital Marketing
• Team Leadership
• Communication
• Project Management