Website & Search Marketing Specialist
House of Leads
Published Date: • Lahore, Pakistan (On-Site)
Description
House of Leads is seeking a dedicated and skilled Website & Search Marketing Specialist with at least 1 year of experience to support and enhance our online presence. This role focuses on optimizing website performance through effective SEO strategies, website management, and search marketing initiatives. The ideal candidate is proficient in keyword research, content marketing, conversion rate optimization, and digital platform maintenance. This position requires a self-driven individual who can work onsite full-time and is comfortable operating during designated hours in Pakistan Time. The Website & Search Marketing Specialist actively manages digital marketing activities, including Google Ads campaigns and Google Business Profiles, to improve online visibility and drive qualified traffic. Although the role does not include team management responsibilities, the specialist collaborates closely with other marketing professionals to achieve organizational goals. This position demands continuous monitoring, analysis, and optimization of websites and search marketing strategies to ensure maximum performance and return on investment.
Responsibilities
- Develop, implement, and manage search engine optimization (SEO) strategies to increase website traffic and improve search engine rankings.
- Conduct comprehensive keyword research to identify valuable search terms that will enhance content and marketing campaigns.
- Optimize website content, structure, and meta-data to improve on-page SEO performance and user experience.
- Manage and maintain digital marketing platforms including Google Ads and Google Business Profiles to maximize online visibility.
- Perform ongoing conversion rate optimization to increase website effectiveness and user engagement.
- Use SEO tools and analytics to monitor website performance and provide detailed SEO analysis reports.
- Collaborate with content marketing teams to align SEO strategies with content development and distribution plans.
- Maintain and update websites using platforms such as WordPress, Shopify, or Wix to ensure functionality and fresh content.
- Analyze website traffic patterns and search engine trends to identify improvement opportunities and adjust tactics accordingly.
- Ensure website compliance with search engine best practices and industry standards.
- Track and report key performance indicators related to search engine rankings, traffic, and conversion rates.
- Identify and resolve technical SEO issues such as broken links, crawl errors, and page speed problems.
- Stay up-to-date with the latest trends and changes in SEO and search engine algorithms to maintain competitive advantage.
- Coordinate with cross-functional teams to integrate SEO best practices into broader marketing campaigns.
- Manage ad budgets and optimize Google Ads campaigns to generate high-quality leads and conversions.
Experience
1 Year
Apply By
Required Skills
- Search Engine Optimization (SEO)
- Content Marketing
- Keyword Research
- Conversion Rate Optimization
- Google Keyword Planner
- SEO Tools
- SEO Analysis
- Google Ads
- Google Business Profile Management
- Website Management
Nice to Have Skills
- Digital Platform Maintenance
- WordPress
- Shopify
- Wix Website
- Analytical thinking
- Performance Monitoring