Digital Marketing & B2B Lead Generation Executive (Remote - Pakistan)

Description

HS SOURCING TRADING is seeking a proactive and results-driven Digital Marketing & B2B Lead Generation Executive to join the team remotely from Pakistan. This role focuses on developing and executing marketing strategies that attract and convert business clients through digital channels. The ideal candidate will have hands-on experience in B2B lead generation, social media marketing, and search engine optimization to effectively support the company’s growth objectives. The position requires a self-motivated individual with excellent English communication skills who can work independently and manage multiple digital campaigns. In this role, the executive is responsible for researching potential leads, utilizing advanced tools like LinkedIn Sales Navigator, and driving inbound marketing tactics such as SEO, email outreach, and social media engagement. The candidate will collaborate closely with sales and marketing teams to generate qualified leads and improve the company’s online presence. Fresh graduates with solid practical experience and portfolios are welcome to apply, provided they demonstrate the ability to learn quickly and adapt strategies for maximum lead generation and digital impact.

Responsibilities

• Conduct targeted B2B lead generation campaigns using LinkedIn Sales Navigator and other digital platforms to identify potential clients.
• Develop and implement SEO strategies including keyword research, on-page and off-page optimization to increase organic traffic and visibility.
• Manage and optimize email marketing campaigns aimed at nurturing leads and driving conversions.
• Utilize Google Analytics and Google Search Console to monitor website performance and measure the effectiveness of digital marketing activities.
• Create and manage social media marketing campaigns to enhance brand awareness and engage with potential business customers.
• Research and analyze market trends and competitor activities to identify opportunities for growth and improved lead generation tactics.
• Prepare reports and presentations on campaign performance, lead acquisition, and return on investment to inform decision-making processes.
• Collaborate with cross-functional teams to align marketing strategies with sales objectives and ensure cohesive communication.
• Stay up to date with the latest digital marketing tools, trends, and best practices to continuously improve lead generation efforts.
• Maintain clear and consistent communication and manage multiple tasks independently to meet deadlines and team goals.

Experience

1 Year

Apply By

Dec 10, 2026

Required Skills

• Social Media Marketing
• Off-Page SEO
• Google Search Console
• Lead Research
• Email Marketing
• On-Page SEO
• Keyword Research
• Google Analytics
• SEO
• B2B Marketing
• LinkedIn Sales Navigator
• B2B Lead Generation

Nice to Have Skills

• Content Marketing
• Marketing Automation
• Data Analysis
• Campaign Management
• Communication
• Self-motivation