Online Digital Specialist
Hyper Power New Energy
Published Date: • Lahore, Pakistan (On-Site)
Description
The Online Digital Specialist at Hyper Power New Energy plays a vital role in enhancing the company's digital presence and driving lead generation through various online marketing channels. This position is responsible for managing social media platforms, creating engaging content, and executing digital campaigns focused on the solar energy and energy storage markets. The role requires a creative and organized individual capable of producing professional content and supporting the company’s marketing objectives without team management responsibilities. The specialist actively supports online brand awareness, manages interactions with potential customers and business partners, and collaborates closely with the sales team to ensure a smooth lead follow-up process. They monitor campaign performance, research market trends and competitors, and assist with digital advertisements and promotional activities. This role demands a proactive approach to maintaining consistent branding across platforms while delivering measurable online marketing results aligned with company goals.
Responsibilities
- Manage and maintain the company’s presence on Facebook, LinkedIn, the official website, and other relevant digital platforms to ensure consistent and engaging communication.
- Create, publish, and oversee content focused on solar energy, batteries, inverters, and energy storage solutions including social media posts, captions, digital promotional materials, and short video content.
- Implement online marketing campaigns designed to generate new leads from distributors, installers, dealers, EPC partners, and end customers.
- Research potential business partners and customers through various online channels and digital platforms to identify new market opportunities.
- Manage and respond promptly to inquiries, comments, and messages on social media and other digital communication channels to maintain high engagement and customer satisfaction.
- Organize, collect, and maintain accurate online leads and customer databases, ensuring data is up to date and accessible for follow-up actions.
- Collaborate with the Sales Team to effectively hand off qualified leads to drive conversion and sales pipeline growth.
- Monitor and analyze social media engagement, lead generation metrics, and digital campaign performance to provide actionable insights and optimize marketing efforts.
- Support the preparation and execution of digital advertisements and promotional campaigns, including budget coordination and performance tracking.
- Conduct competitor analysis and keep abreast of market trends, product developments, and online activities within the solar and energy storage industry to inform strategic decision-making.
- Assist with company events, product launches, exhibitions, and online initiatives, providing marketing support and content creation as needed.
- Ensure brand consistency and alignment across all digital channels according to company guidelines and marketing strategies.
- Prepare and deliver regular reports on digital marketing activities, engagement levels, lead generation, and campaign outcomes to management.
- Perform additional digital marketing and related tasks as assigned by management, maintaining flexibility and adaptability in a dynamic work environment.
Experience
2 Years
Apply By
Required Skills
- JavaScript for Tag Customization
- Proactiveness
- Detail Orientation
- Organization
- Creativity
- Written and Verbal Communication
- Excel/Google Sheets
- Facebook/Meta Ads
- Google Keyword Planner
- CRM Integration
- Search Engine Optimization
- Google Tag Manager
- Content Management Systems
- Social Media Platforms
- Keyword Research
- Marketing Automation
- Digital Advertising Campaigns
- Email Marketing
- Conversion Rate Optimization
- Google Analytics
- Social Media Management
- Content Marketing
Nice to Have Skills
- Canva
- Basic Video Editing