Assistant Manager New Product Development

Description

I&K Enterprises is seeking an Assistant Manager for New Product Development to lead innovation and drive product lifecycle management for its Nexton (Baby Care) and De’LESH (Cosmetics / Personal Care) brands. This mid-level leadership role involves managing the entire new product development process from initial market research and ideation through to commercial evaluation, pilot testing, launch, and post-launch improvement. The role requires a strategic and consumer-focused professional capable of coordinating cross-functional teams, including direct management of a team of two, to deliver commercially viable and consumer-centric products. The ideal candidate possesses strong skills in market and consumer research, product specification development, project management, and cross-functional collaboration. They are responsible for fostering innovative design and user experience solutions that align with business goals and market demands. The Assistant Manager collaborates with various departments to ensure timely project delivery, financial viability, and regulatory compliance, playing a critical role in enhancing existing product lines through iterative improvement based on market feedback and performance data.

Responsibilities

• Lead comprehensive market and consumer research to identify unmet needs and new product opportunities in baby care and cosmetic sectors.
• Develop product specifications and drive design innovation, including packaging and user experience enhancements to create appealing and functional products.
• Manage the full New Product Development lifecycle, ensuring projects adhere to established timelines and budgets while maintaining high-quality standards.
• Coordinate cross-functional teams effectively to ensure smooth communication, resource allocation, and achievement of project milestones.
• Oversee pilot testing processes, analyze outcomes, and implement adjustments to optimize product performance and consumer acceptance.
• Conduct financial analysis to evaluate business viability and return on investment for new product initiatives.
• Ensure compliance with legal and company policies, including data protection and industry regulations throughout the product development process.
• Drive continuous product enhancement by analyzing post-launch market feedback, consumer insights, and key performance indicators.
• Motivate and lead a small team of two, fostering collaboration, innovation, and accountability towards meeting aggressive launch targets.
• Negotiate project timelines and resource allocation with internal stakeholders to balance innovation goals and operational constraints.
• Communicate effectively across all levels to present project updates, resolve challenges, and support strategic decision-making.

Experience

4 Years

Apply By

Nov 15, 2026

Required Skills

• New Product Development
• Market and Consumer Research
• Cross-functional Team Coordination
• Project Management
• Product Lifecycle Management

Nice to Have Skills

• Product Specification Development
• User Experience (UX) Design
• Packaging Design
• Financial Analysis
• Compliance Management
• Leadership
• Communication
• Negotiation