SEO & Digital Marketing Specialist

Description

In this role, the specialist conducts detailed technical site audits to identify and resolve issues affecting search rankings, enabling websites to perform optimally on search engines. The specialist is responsible for managing link-building outreach campaigns to strengthen domain authority and boost referral traffic. They perform on-page content optimization to enhance user experience and ensure content aligns with the latest SEO best practices. Additionally, the specialist analyzes conversion rates and user behavior to improve website performance and maximize the return on investment for digital marketing efforts. This dynamic position requires a proactive and analytical mindset to handle various facets of SEO and digital marketing within a fast-paced, independent environment.

Responsibilities

• Conduct comprehensive technical SEO audits using Screaming Frog SEO Spider to identify issues and implement solutions that improve website performance.
• Perform on-page SEO optimization, including content enhancement and meta tag refinement, using tools such as Yoast SEO or SurferSEO to increase search engine rankings.
• Execute keyword research and search intent analysis to develop targeted SEO strategies that align with market trends and audience needs.
• Manage link-building outreach campaigns to acquire high-quality backlinks that drive referral traffic and enhance site authority.
• Optimize conversion rates through analysis and testing to increase user engagement and maximize marketing ROI.
• Monitor website analytics to track organic traffic, keyword rankings, and overall SEO campaign performance, making data-driven adjustments as needed.
• Collaborate with content creators to ensure SEO best practices are applied in new and existing content across websites.
• Stay updated on the latest SEO trends, algorithm changes, and digital marketing innovations to maintain competitive advantage.
• Provide detailed reports on SEO progress and campaign effectiveness for clients to demonstrate value and results.
• Troubleshoot and resolve technical SEO issues such as site speed, crawl errors, and mobile optimization challenges to maintain site health.

Experience

2 Years

Apply By

Dec 6, 2026

Required Skills

• Technical SEO
• Conversion Rate Optimization (CRO)
• Link Building
• Keyword research and search intent analysis
• Technical Site Auditing with Screaming Frog SEO Spider
• On-Page Content Optimization with Yoast SEO or SurferSEO
• Link-Building Outreach Campaign Management

Nice to Have Skills

• Search Engine Optimization (SEO)
• On-Page SEO
• Google Analytics
• Content Marketing
• Search Engine Marketing (SEM)