SOCIAL MEDIA & DIGITAL CONTENT Specialist

Description

Integrated Equities Limited IEL seeks a Social Media & Digital Content Specialist to develop and execute effective digital marketing strategies that enhance the company’s online presence and engage target audiences. This role focuses on creating compelling digital content and managing social media platforms to support brand awareness and business growth. The ideal candidate possesses strong storytelling skills, a solid understanding of digital advertising, and experience working in a fast-paced environment. With 2 to 4 years of relevant experience, especially within financial services, fintech, or investment sectors, the candidate will bring creativity and analytical insight to optimize content performance across social channels. The role involves hands-on management of social media accounts, content planning, and implementing targeted advertising campaigns using platforms such as Meta Business Suite, Google Ads, LinkedIn, and YouTube. Familiarity with design tools like Canva and Adobe Creative Suite boosts content quality and visual appeal. While this position does not involve team management, the candidate will collaborate cross-functionally to align content strategy with business goals and contribute to IEL’s reputation in the Pakistan stock market and investment community.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with Integrated Equities Limited’s marketing objectives.
• Create, curate, and manage high-quality digital content including posts, ads, and multimedia storytelling tailored to the financial services and investment sectors.
• Manage daily operations of social media accounts on platforms such as Facebook, Instagram, LinkedIn, and YouTube to increase engagement and followers.
• Plan and execute digital advertising campaigns on Meta Business Suite, Google Ads, LinkedIn Ads, and YouTube Ads to maximize ROI and reach.
• Analyze social media metrics and campaign performance using analytics tools to derive actionable insights and optimize future content and campaigns.
• Maintain up-to-date knowledge of industry trends, Pakistan’s stock market, investment landscape, and digital marketing best practices.
• Create compelling copy and visual assets using design tools including Canva and Adobe Creative Suite to enhance brand messaging.
• Collaborate with marketing and communications teams to ensure consistent and legal compliance in all published content.
• Monitor and respond to audience comments and messages to foster community engagement and brand loyalty.
• Prepare regular reports on content performance, audience growth, and campaign effectiveness for senior management review.

Experience

2 Years

Apply By

Oct 21, 2026

Required Skills

• Content Strategy
• Social Media Management
• Digital Advertising
• Social Media Analytics
• copywriting
• Storytelling
• Meta Business Suite
• Google Ads
• LinkedIn Advertising
• Youtube Advertising
• Analytics and Reporting Platforms

Nice to Have Skills

• Canva
• Adobe Creative Suite
• Financial Services Marketing
• Understanding of Stock Market and Investment Landscape