Sales Manager HoReCa Processed Chicken

Description

Iqbal Group of Companies is looking for an experienced Sales Manager specializing in HoReCa processed chicken products. This role demands leadership of a sales team of five, strategic planning, and execution of sales initiatives targeting hotels, restaurants, cafés, caterers, fast-food chains, and institutional customers. The ideal candidate will have at least six years of relevant experience, excellent skills in B2B sales, key account management, and strong knowledge of processed poultry products along with the local food-service market. This position requires managing end-to-end sales operations, developing new customer relationships, nurturing existing accounts, and leading a motivated team to achieve and exceed sales targets consistently. The candidate must demonstrate solid negotiation and communication capabilities and be willing to travel frequently for customer interaction and market expansion. The Sales Manager will be responsible for maintaining and growing the brand's presence in the processed chicken segment by identifying new business opportunities and ensuring customer satisfaction across the HoReCa sector. You will coordinate with multiple internal departments including production, logistics, and quality assurance to guarantee timely delivery and product consistency. Strategic forecasting, reporting, and market analysis are critical to this position, supporting continued growth and profitability. This role also involves active participation in food exhibitions and promotional events to boost brand visibility and customer engagement.

Responsibilities

• Develop and implement effective sales strategies specifically tailored for processed chicken products in the HoReCa market including hotels, restaurants, cafés, caterers, fast-food chains, and institutional customers.
• Lead and manage a sales team of five members to achieve monthly, quarterly, and annual sales and revenue targets by providing guidance, motivation, and setting clear performance expectations.
• Identify, approach, and establish strong relationships with new and existing customers, including chefs, procurement managers, business owners, distributors, and other key decision-makers in the HoReCa sector.
• Conduct frequent site visits to understand customer requirements, pricing expectations, and service challenges, enabling timely resolutions and improvement of customer satisfaction.
• Negotiate contracts, pricing, payment terms, and promotional agreements ensuring company margin protection while meeting customer expectations.
• Manage the complete sales cycle including lead generation, product presentations, order processing, and payment collection to maintain smooth transaction flow and customer retention.
• Collaborate with production, warehouse, logistics, and quality control teams to guarantee timely deliveries and maintain high-quality standards for processed chicken and value-added products such as fillets, nuggets, strips, burgers, wings, and marinated items.
• Monitor market trends, competitor activities, and customer preferences to identify opportunities for new product introductions and improvements in the existing product portfolio.
• Prepare accurate sales forecasts, maintain detailed customer and sales records, and deliver timely reports to senior management reflecting sales performance and market developments.
• Stay vigilant about outstanding customer payments, coordinate collection efforts, and resolve invoicing or payment-related issues to minimize financial risks.
• Handle customer complaints proactively by coordinating corrective actions with relevant departments to uphold company reputation and customer trust.
• Pursue long-term key account management strategies aimed at securing supply agreements with major HoReCa clients and expanding business.
• Ensure compliance with all company policies, food safety regulations, pricing guidelines, and credit procedures during all sales activities.
• Represent the company at food industry exhibitions, client presentations, product tastings, and other promotional events to enhance brand recognition and customer engagement.
• Deliver ongoing coaching and development for the sales team to enhance individual and team skills, improving overall sales outcomes.

Experience

6 Years

Apply By

Nov 5, 2026

Required Skills

• Food Service Sales
• Team Leadership
• Contract Negotiation
• Forecasting
• Reporting
• Sales Team Management
• Sales Target Achievement
• Relationship Management
• Communication
• Negotiation
• Customer Network
• Local food-service market knowledge
• Key Account Management
• B2B Sales
• Poultry sales
• Processed meat sales
• HORECA SALES

Nice to Have Skills

• Processed chicken knowledge
• Value-added poultry products knowledge
• Willingness to travel
• Customer Relationship Management Systems
• Market Analysis
• Time management
• Problem Solving
• Sales Forecasting Tools