Marketing Executive

Description

J.B. Saeed Home & Hardware seeks a proactive and forward-thinking Marketing Executive to drive the company’s marketing operations and enhance its digital presence. This role demands a high-energy and commercially focused professional who will develop and execute strategic marketing plans to boost brand visibility and customer engagement. The ideal candidate confidently challenges conventional methods, introduces innovative campaigns, and delivers measurable improvements in business performance. With a focus on creativity, strategic thinking, and analytical execution, the Marketing Executive plays a pivotal role in shaping the brand’s communication, digital advertising, and product promotion while collaborating effectively with internal departments and external agencies. This full-time position is based in DHA Phase 6, Karachi, and requires a minimum of three years of relevant marketing experience. The candidate must have expertise in digital marketing, campaign management, social media, and marketing analytics. Although this role does not involve managing a team, the Marketing Executive will coordinate cross-functional efforts to ensure seamless implementation of marketing initiatives, maintain brand consistency, and maximize promotional impact. The position offers a competitive salary linked to performance targets and provides an opportunity to contribute significantly to the company’s growth in the retail and home improvement sectors.

Responsibilities

• Manage day-to-day marketing operations ensuring timely execution of campaigns and initiatives aligned with business goals.
• Develop, implement, and optimize comprehensive marketing strategies targeted at product categories, promotions, and brand positioning.
• Coordinate with and manage external agencies including creative, digital, media, production, and public relations to ensure quality deliverables and timely completion.
• Oversee and maintain the company’s social media presence on platforms such as Facebook and Instagram, including approval of content calendars, creative assets, and campaign materials.
• Plan, execute, and monitor digital advertising campaigns across Meta Ads Manager, Google Ads, and other relevant digital channels.
• Analyze marketing campaign performance metrics such as reach, engagement, conversions, return on investment, and provide actionable insights.
• Manage public relations activities, including collaborations, media coverage, events, influencer partnerships, and brand collaborations.
• Work closely with sales, retail, e-commerce, and merchandising teams to synchronize marketing efforts with product launches, seasonal campaigns, and promotional events.
• Maintain and update the company’s Brand Media Library; ensure all product photographs, videos, and marketing assets are current, of high quality, and accessible for various marketing and sales channels.
• Identify gaps or outdated media assets and coordinate their timely replacement through internal teams or external vendors.
• Monitor competitor strategies, emerging market trends, and customer behavior to identify new marketing opportunities.
• Prepare regular reports on marketing activities, performance, and ROI for senior management with data-backed recommendations.
• Ensure consistent branding and visual standards across all marketing platforms including digital, print, in-store displays, and e-commerce channels.

Experience

3 Years

Apply By

Nov 23, 2026

Required Skills

• Digital Marketing
• Campaign Management
• Content Marketing
• Social Media Marketing
• Marketing Analytics and Reporting
• Market Research
• Google Ads Campaign Management
• Meta Ads Manager
• Brand Management
• Public Relations
• Analytical thinking

Nice to Have Skills

• Content Creation
• Project Management
• Collaboration