Digital Marketing & Growth Specialist

Description

Kova Fitness & Health is seeking a driven Digital Marketing & Growth Specialist to lead and enhance our paid media campaigns while expanding our brand's digital footprint. This role demands a creative and tech-savvy individual who can take full ownership of digital advertising efforts, primarily focused on Meta platforms such as Facebook and Instagram. The ideal candidate will utilize data-driven strategies to design, execute, and optimize advertising campaigns that achieve measurable growth and return on investment. Comfortable navigating a variety of digital tools, this specialist quickly adapts to new platforms, configures technical setups like Meta Pixel and Conversions API, and integrates automation to maximize campaign effectiveness. In addition to managing paid media, the specialist supports broader digital marketing strategies, including SEO, email marketing, and organic content development. While this position does not involve managing a team, it requires the ability to independently drive campaign performance, analyze key metrics such as CAC, ROAS, CTR, and CPA, and develop actionable insights that fuel business growth. Technical proficiency combined with a strong analytical mindset ensures continuous improvement of marketing initiatives at Kova Fitness & Health.

Responsibilities

• Develop, launch, and manage paid advertising campaigns on Meta Ads Manager, from initial setup through ongoing optimization and scaling.
• Craft persuasive and engaging ad copy, collaborate with creative teams to produce visual media, and conduct A/B testing on creative variations to improve click-through and conversion rates.
• Implement and maintain technical components such as Meta Pixel, Conversions API (CAPI), custom event tracking, and attribution models to accurately measure campaign performance.
• Design and optimize landing pages, lead capture funnels, and automated follow-up sequences to support advertising efforts and increase conversion rates.
• Monitor important campaign metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and Cost Per Acquisition (CPA), providing detailed reports and strategic recommendations to enhance results.
• Manage email marketing campaigns and execute Search Engine Optimization (SEO) and organic content strategies to complement paid media efforts, ensuring a cohesive digital marketing approach.
• Quickly learn and troubleshoot new web applications, software tools, CRM platforms, and marketing automation technologies to maintain smooth campaign operations and integration.
• Analyze data from multiple sources to diagnose campaign issues and recommend improvements that align with overall business growth objectives.
• Utilize CRM systems, marketing automation platforms, and integration tools such as Zapier to streamline marketing workflows and improve lead management.
• Stay current with digital marketing trends, emerging tools, and best practices to continuously refine and elevate marketing campaigns.

Experience

5 Years

Apply By

Oct 22, 2026

Required Skills

• Search Engine Optimization
• Social Media Advertising
• Facebook Ads Manager
• Google Ads
• Google Analytics 4
• Meta Pixel
• Conversions API
• Tag Managers
• landing page builders
• Email Marketing
• CRM Systems
• Marketing Automation Platforms
• Data Analysis
• Campaign Optimization

Nice to Have Skills

• Zapier