Sales & Marketing Executive
Lajpal & Sons
Published Date: • Karachi, Pakistan (On-Site)
Description
Lajpal & Sons, a Karachi-based agri export company, is seeking a Sales & Marketing Executive with at least four years of B2B export sales experience, ideally in agri commodities such as rice, sesame, oilseeds or spices.. The ideal candidate is educated, dedicated, and skilled in both traditional and digital marketing techniques. This position does not involve team management but requires strong individual performance and collaboration across departments to achieve sales objectives. The Sales & Marketing Executive will be responsible for analyzing market trends and customer needs to develop competitive campaigns that increase brand awareness and improve sales outcomes. The role demands proficiency in negotiating and closing deals, managing customer databases, utilizing marketing analytics, and executing campaigns that support business development and revenue targets. The candidate should be proactive, goal-oriented, and able to adapt quickly to changing market conditions while maintaining a strong focus on customer satisfaction.
Responsibilities
- Find and develop international B2B buyers, importers and agents (China, South Korea, Japan, Southeast Asia)
- Prepare and send export offers (FOB/CFR), samples and product specs to buyers
- Negotiate export contracts and payment terms (LC, CAD)
- Coordinate with QC, documentation and logistics teams on shipments
- Use trade data, B2B platforms and trade fairs to find new buyers
- Develop and implement comprehensive sales strategies to meet or exceed company targets.
- Identify and generate new business leads through prospecting and research.
- Manage and maintain customer relationships using Customer Relationship Management (CRM) tools.
- Negotiate contracts and close sales with a focus on maximizing profitability and customer satisfaction.
- Design, plan, and execute marketing campaigns both online and offline to support sales efforts.
- Analyze sales and marketing data to measure campaign effectiveness and inform future strategies.
- Collaborate with cross-functional teams to align marketing initiatives with sales goals.
- Monitor market trends and competitor activities to identify opportunities for growth.
- Prepare regular reports on sales performance, lead generation, and marketing analytics.
- Ensure all marketing activities comply with company policies and industry standards.
- Maintain an up-to-date understanding of industry developments and emerging marketing tools.
- Provide excellent customer service and support to foster long-term client relationships.
Experience
4 Years
Apply By
Required Skills
- Sales Strategy and Business Development
- Lead Generation and Prospecting
- Digital Marketing
- B2B
- Export sales
Nice to Have Skills
- Customer Relationship Management (CRM)
- Negotiation and Closing
- Sales and Marketing Analytics
- Campaign planning and execution
- Market Research
- Customer Service
- Communication
- Time management
- Presentation Skills