Performance Growth Marketer

Description

The Performance Growth Marketer will oversee all aspects of paid campaign management, ensuring campaigns efficiently reach target audiences and maximize return on investment. This position includes setting up CRM-linked reporting systems to enable seamless tracking from ad impressions to successful bookings. The candidate will continuously test and refine audiences, creatives, and landing pages to improve conversion rates and overall campaign performance. Success in this role hinges on an in-depth understanding of high-value buyer profiles and the ability to filter serious enquiries effectively. The marketer will bring creativity and analytical rigor to growth experimentation, balancing strategic oversight with hands-on campaign optimization to meet and exceed company goals.

Responsibilities

• Plan, execute, and optimize paid media campaigns on Meta, Google, and YouTube platforms to drive qualified inquiries and bookings.
• Manage advertising budgets carefully to maintain cost per qualified lead within target thresholds while maximizing lead volume and quality.
• Conduct A/B testing and growth experimentation on audiences, creatives, and landing pages to continuously improve conversion rates.
• Set up and maintain conversion tracking setups using Google Tag Manager and GA4, integrating data into CRM systems for comprehensive reporting.
• Analyze performance marketing analytics and provide detailed weekly and monthly reports to sales teams and leadership to inform strategy.
• Utilize Meta Ads Manager for precise audience targeting and campaign adjustment based on real-time data and campaign insights.
• Manage Google Ads campaigns including keyword research, match-type strategy, and bid management to improve paid search effectiveness.
• Develop and implement strategies for customer acquisition and retention focused on high-ticket luxury property buyers.
• Monitor competitor campaigns and market trends in the luxury real estate sector to identify opportunities for campaign enhancement.
• Collaborate closely with sales and leadership teams to align marketing efforts with business goals and buyer profiles.
• Filter and qualify incoming enquiries to ensure marketing efforts convert into serious potential buyers, improving lead quality.
• Maintain up-to-date knowledge on emerging tools, techniques, and best practices in performance marketing and growth hacking.

Experience

4 Years

Apply By

Nov 20, 2026

Required Skills

• Paid Media Campaign Management
• Performance Marketing Analytics
• Conversion Rate Optimization
• A/B Testing
• Search Engine Marketing
• Growth Experimentation
• Customer acquisition and retention
• Meta Ads Manager audience targeting
• Conversion Tracking with Google Tag Manager and GA4
• Google Ads Campaign Management
• Keyword Research and Match-Type Strategy
• Paid Media Campaign Management (Google Ads, Meta Ads)
• CRM Integration
• Budget Management
• Reporting and data visualization
• Audience Segmentation