E-Commerce & Digital Growth Manager

Life Style Snacks

PKR 300,000 • Published Date: • Lahore, Pakistan (On-Site)

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Description

Life Style Snacks (Pvt.) Ltd., a food manufacturing company based in Lahore, is looking for a commercially driven E-Commerce & Digital Growth Manager to build and lead our direct-to-consumer digital business in Pakistan.

We are developing a focused portfolio of differentiated sugar-free, protein and better-for-you bakery and snacking products.

This is not a social media posting role and not simply a marketplace administration position.

We are looking for someone who has previously built or scaled a successful Pakistan-based D2C/e-commerce business, understands the complete commercial equation and has worked with or for major aggregators.

Revenue + Customer Acquisition + Conversion + Repeat Purchase + Fulfilment + Profitability.

Responsibilities

KEY RESPONSIBILITIES

The successful candidate will have end-to-end responsibility for our e-commerce business, including:

* Building and executing the company’s D2C and e-commerce growth strategy

* Managing and growing sales through the company’s own website and relevant online platforms including Daraz, Foodpanda/pandamart and other leading marketplaces

* Managing Meta/Facebook/Instagram, Google and other digital performance marketing channels

* Developing a strong content, UGC, influencer and digital acquisition engine

* Building product bundles, offers, subscriptions and promotions to increase Average Order Value and repeat purchases

* Managing website merchandising, product pages, conversion optimisation and checkout performance

* Developing and maintaining the company’s WhatsApp, CRM, email/SMS and customer-retention programmes

* Managing COD confirmation, courier performance, delivery success and Return-to-Origin (RTO)

* Coordinating closely with Production and Supply Chain to maintain optimum stock availability without excessive finished-goods inventory

* Monitoring marketplace commissions, discounts, advertising expenditure, courier costs and returns

* Preparing a daily/weekly CEO e-commerce dashboard

* Managing agencies, content resources and junior e-commerce staff where required

* Building a small, high-performance e-commerce team as the business grows

* Taking complete ownership of the e-commerce P&L

KEY PERFORMANCE INDICATORS

Performance will be measured primarily on commercial results, including:

* Net Delivered E-Commerce Sales

* Contribution Margin / Profitability

* Customer Acquisition Cost (CAC)

* Blended ROAS / Marketing Efficiency Ratio (MER)

* Average Order Value (AOV)

* Website Conversion Rate

* 30/60/90-day Repeat Purchase Rate

* COD Confirmation Rate

* Delivery Success Rate

* Return-to-Origin / Cancellation Rate

* Marketplace sales growth

* Customer database and CRM growth

* Inventory availability and stock-out rate

* Order fulfilment time

* Digital advertising efficiency

* Growth in profitable repeat customers

Followers, impressions and likes alone will NOT be considered measures of success.

QUALIFICATIONS & EXPERIENCE

We are looking for candidates with approximately:

* 5–8 years of relevant e-commerce/digital commerce experience

* Minimum 3 years of hands-on Pakistan D2C/e-commerce experience

* Mandatory experience working with or for aggregators like Food Panda, Daraz, Metro Online, Grocer App, KraveMart etc.

* Demonstrated experience scaling a physical consumer product brand online

Candidates should have strong practical experience with:

* Shopify or equivalent D2C platforms

* Daraz and Pakistan marketplace management

* Meta Ads Manager

* Google Ads / Google Analytics

* Meta Pixel / Conversion API / tracking

* COD and Pakistan courier operations

* RTO and delivery-performance management

* WhatsApp/CRM/customer retention

* Performance marketing

* Conversion-rate optimisation

* Inventory and fulfilment coordination

* Digital P&L and contribution-margin analysis

WE WANT TO SEE WHAT YOU HAVE ACTUALLY BUILT

Shortlisted candidates should be able to demonstrate:

* Monthly online revenue they personally managed

* Revenue growth achieved

* Monthly digital advertising spend managed

* CAC achieved

* ROAS/MER achieved

* Average Order Value

* Website conversion rate

* Repeat-purchase performance

* Delivery/RTO performance

* Contribution or profitability of the e-commerce business

THE PERSONALITY WE ARE LOOKING FOR

We are looking for someone who is:

* Highly entrepreneurial and commercially minded

* Extremely hands-on

* Fast-moving and execution focused

* Data driven

* Highly accountable

* Comfortable taking ownership of results rather than giving explanations

* Strong enough to challenge assumptions and recommend changes

* Able to operate independently with direct CEO access

* Highly disciplined with numbers and follow-up

* Comfortable working in a manufacturing environment

* Curious and constantly testing new ideas

* Able to move quickly from idea → test → data → decision → scale

* Personally committed to building something rather than simply holding a job

* High-integrity and transparent in reporting results

The ideal candidate should think like an owner of the e-commerce business, not merely an employee managing digital channels.

REPORTING LINE

This position will report directly to the CEO based outside Pakistan and will have direct responsibility for the growth, profitability and performance of the company’s e-commerce business.

Experience

5 Years

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Required Skills

Nice to Have Skills