Digital Marketing Specialist
LogixaLab
Published Date: • Karachi, Pakistan (On-Site)
Description
DIGITAL MARKETING SPECIALIST
Role Title: Digital Marketing Specialist
Department: Growth, Brand & Community
Location: Karachi, Pakistan (Onsite)
Job Type: Full-Time
Experience: 2–4 Years
About the Role
Logixa LAB is looking for a creative, analytical, and results-driven Digital Marketing Specialist to strengthen our digital presence, build brand awareness, and drive measurable business growth.
We need someone who goes beyond posting on social media — someone who understands digital strategy, performance marketing, content production, brand storytelling, and marketing analytics.
Key Responsibilities
Develop and execute comprehensive digital marketing strategies.
Plan and manage campaigns across Meta Ads, Google Ads, TikTok, and LinkedIn.
Produce professional video content, Reels, and brand storytelling campaigns.
Manage SEO, keyword research, and website optimization.
Implement marketing automation, CRM workflows, and email campaigns.
Manage influencer partnerships and online communities.
Track campaign performance, analyze KPIs, and optimize marketing ROI.
Set up and monitor GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
Required Skills & Professional Tools
Adobe Premiere Pro, After Effects, Photoshop & Illustrator.
Meta Ads Manager, Google Ads & TikTok Ads Manager.
Ahrefs, Semrush & Screaming Frog.
Google Analytics 4, Google Tag Manager & Looker Studio.
HubSpot, Klaviyo, or equivalent CRM platforms.
Strong knowledge of SEO, performance marketing, content strategy, and analytics.
Who Should Apply?
Candidates with 2–4 years of practical digital marketing experience.
Strong understanding of paid advertising and organic growth.
Creative thinkers with analytical and problem-solving abilities.
Candidates with a portfolio demonstrating real projects and measurable results.
How to Apply
Please apply directly through this platform with your updated resume and portfolio link showcasing previous campaigns and marketing results.
#Hiring #DigitalMarketingSpecialist #DigitalMarketingJobs #KarachiJobs #PerformanceMarketing #SEO
Responsibilities
- Plan, create, and execute digital marketing campaigns across various platforms including Meta Ads, Google Ads, and TikTok to maximize reach and engagement.
- Conduct keyword research and search intent analysis to inform SEO strategies that enhance organic search rankings.
- Manage SEO technical tasks including XML sitemap generation and submission, robots.txt management, index coverage checks, and URL inspection to maintain website health and search performance.
- Utilize Google Analytics 4 and Google Tag Manager to monitor website traffic, user behavior, and campaign effectiveness, providing actionable insights for optimization.
- Develop and implement pay-per-click advertising strategies, monitor campaign performance, and adjust bids and budgets to improve ROI.
- Oversee Meta Ads Manager campaigns, ensuring proper setup of Meta Pixel and use of Conversions API to track user actions and conversions accurately.
- Perform ongoing analysis of marketing campaigns using SEMrush for SERP feature extraction and competitive benchmarking.
- Collaborate with creative teams to produce high-quality digital content using Adobe Premiere Pro, After Effects, Photoshop, and Illustrator that supports marketing goals.
- Coordinate with CRM teams to integrate campaign workflows into CRM systems such as HubSpot or Klaviyo to nurture leads and improve customer retention.
- Monitor website crawl issues and resolve them promptly to ensure optimal indexing and search engine compliance.
- Generate detailed marketing campaign reports demonstrating measurable results and identify areas for improvement.
- Stay updated on digital marketing trends, tools, and best practices to recommend and implement new strategies.
- Maintain consistency of brand messaging across digital channels and ensure alignment with marketing objectives.
Experience
2 Years
Apply By
Required Skills
- SEMrush SERP Feature Analysis
- Organic Growth Strategies
- Paid Advertising
- Campaign Management
- Google Tag Manager
- XML sitemap and robots.txt management
- Search Engine Optimization (SEO)
- Sitemap Submission and Crawl Issue Monitoring
- Index Coverage and URL Inspection
- Meta Pixel and Conversions API Tracking
- Meta Ads Manager campaign management
- Google Search Console
- Keyword research and search intent analysis
- Marketing Campaign Analysis
- Google Analytics 4
- Content Marketing
- Social Media Marketing
- Pay-Per-Click (PPC) Advertising
Nice to Have Skills
- Adobe Premiere Pro
- After Effects
- Photoshop
- Illustrator
- HubSpot CRM Workflows
- Klaviyo CRM workflows
- Content Creation