Digital Marketing and Lead Generation Spelalist - Real Estate

Description

Majesty Hospitality is seeking a skilled Digital Marketing and Lead Generation Specialist with a strong focus on the real estate sector. The ideal candidate brings at least two years of hands-on experience in digital marketing within the real estate industry, demonstrating proficiency in driving online campaigns, generating high-quality leads, and enhancing brand visibility. This role is pivotal in crafting and managing targeted marketing strategies, executing social media advertising campaigns, optimizing web content, and performing comprehensive market analysis to support the company’s growth objectives. The candidate will not manage a team but will work closely with cross-functional departments to align marketing initiatives with sales goals and market trends. The Digital Marketing and Lead Generation Specialist holds the responsibility of elevating Majesty Hospitality’s presence in the real estate market by effectively utilizing tools such as Google Ads, SEO techniques, and content management systems. They analyze market data to refine approaches and nurture leads through compelling content marketing and optimized advertising strategies. This professional must possess a deep understanding of real estate market dynamics, customer behavior, and digital channels to maximize lead conversion and ensure measurable business impacts.

Responsibilities

• Develop and implement digital marketing campaigns tailored specifically to the real estate industry to generate quality leads and enhance brand awareness.
• Conduct detailed real estate market analysis and competitor research to identify emerging trends and opportunities for campaign optimization.
• Create, manage, and optimize Google Ads campaigns focusing on keyword research, bid management, and performance analysis to maximize ROI.
• Manage social media advertising efforts, including content scheduling, audience targeting, and performance tracking across platforms like Facebook, Instagram, and LinkedIn.
• Utilize content marketing strategies by creating engaging and relevant content that attracts prospective buyers and investors.
• Oversee content management systems (CMS) to ensure website content is up-to-date, SEO-friendly, and aligned with campaign objectives.
• Perform SEO (Search Engine Optimization) audits and implement on-page and off-page SEO tactics to improve organic search rankings and website traffic.
• Employ market research analytics to monitor campaign success, analyze audience engagement, and adjust strategies to meet evolving business goals.
• Collaborate with sales and product teams to align marketing initiatives with sales funnels and lead nurturing processes.
• Monitor and report on campaign performance metrics regularly, using data-driven insights to recommend improvements and innovative marketing approaches.

Experience

2 Years

Apply By

Nov 5, 2026

Required Skills

• Social Media Advertising
• Content Marketing
• Real Estate Market Analysis
• Google Ads
• Content management systems (CMS)
• SEO (Search Engine Optimization)
• Market Research Analytics
• Google Ads Campaign Management
• Google Ads Keyword Research
• Lead generation strategies

Nice to Have Skills

• Email Marketing
• Data Analysis
• Customer Relationship Management (CRM) Software
• Communication
• Time management