Meta Ads and Content Manager

Description

Mansons is seeking a skilled Meta Ads and Content Manager with at least three years of experience to lead the planning, execution, and optimization of paid social media campaigns across Meta platforms. This role demands a candidate proficient in crafting engaging social media content, managing ad budgets effectively, and applying advanced audience targeting and segmentation strategies to enhance campaign performance. Fluency in English and Urdu communication and strong writing skills are essential to develop compelling content and reports. While this position does not include team management responsibilities, the ideal candidate will independently drive campaigns from concept through analysis, ensuring alignment with the company’s marketing objectives. The Meta Ads and Content Manager plays a pivotal role in elevating Mansons's social media presence by synthesizing data analytics, creative content strategies, and systematic A/B testing to continually improve ROI. Expertise in performance measurement using tools such as Google Analytics 4 and Looker Studio Dashboarding, along with video editing and reels posting capabilities, will be crucial for executing engaging and results-driven campaigns. The successful candidate consistently demonstrates dedication, excellent communication skills, and the capacity to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop, implement, and manage Meta advertising campaigns that align with the organization's marketing goals and budgetary guidelines.
• Execute advanced audience targeting and segmentation to maximize campaign reach and engagement.
• Create, copywrite, and edit engaging social media content tailored for Meta platforms, including video and reels to enhance user interaction.
• Continuously monitor, analyze, and optimize campaign performance using analytics tools such as Google Analytics 4 and Looker Studio Dashboarding to ensure optimal return on investment.
• Conduct A/B testing on content and ads to identify impactful strategies and improve campaign effectiveness.
• Prepare detailed performance reports, presenting insights and actionable recommendations to stakeholders for informed decision-making.
• Manage campaign budgets, track expenditures, and adjust spending to meet defined objectives efficiently.
• Collaborate closely with internal marketing teams to ensure content consistency, brand alignment, and strategic synergy across platforms.
• Stay up to date with the latest trends and best practices in Meta advertising, content marketing, and digital analytics.
• Handle multiple campaigns concurrently while maintaining high-quality standards and meeting deadlines.

Experience

3 Years

Apply By

Dec 11, 2026

Required Skills

• Meta Ads Campaign Management
• Campaign Budgeting And Optimization
• Performance Analytics and Reporting
• Social Media Content strategy
• Content Creation and Copywriting
• A/B testing and performance measurement
• Video Editing
• reels posting
• Digital Marketing
• Social Media Advertising

Nice to Have Skills

• Audience Targeting and Segmentation
• Google Analytics 4 and Looker Studio Dashboarding
• Content Marketing
• Data Analysis