Social Media Marketing Specialist

Description

The Social Media Marketing Specialist at MF Bzone plays a vital role in enhancing the brand's presence across various social media platforms. This specialist is responsible for developing, implementing, and managing effective social media strategies tailored specifically to engage the local audience and reflect the unique flavor of the café, restaurant, or F&B industry. The role demands expertise in creating compelling, trend-aligned content and scheduling it strategically, leveraging tools like Canva and CapCut to foster customer engagement and brand loyalty. In this position, the specialist analyzes campaign performance to continuously optimize outreach and maintains a finger on the pulse of emerging trends and viral content within the social media landscape, particularly on Instagram, TikTok, and Facebook. While this role requires 4 years of experience, it does not involve managing a team, focusing instead on independent strategy development, competitor research, and market analysis to keep the company’s social media presence vibrant and competitive.

Responsibilities

• Develop and execute social media marketing strategies aligned with the company’s goals to increase brand awareness and customer engagement.
• Create, curate, and manage published content (images, video, written) according to a well-structured content calendar.
• Track, analyze, and report on campaign performance using analytics tools such as Sprout Social and Hootsuite to optimize future campaigns.
• Conduct competitor research and market analysis to understand local audience behavior and adjust content strategies accordingly.
• Stay current with social media trends, viral content, and emerging platforms to keep the brand relevant and dynamic.
• Use content creation tools like Canva and CapCut to produce visually appealing and engaging posts.
• Write clear, creative, and compelling copy that resonates with the target audience and supports marketing objectives.
• Collaborate with marketing and creative teams to ensure consistent messaging and branding across channels.
• Monitor and engage with customer interactions on social media platforms to enhance customer satisfaction and community building.
• Independently develop content strategies that reflect customer engagement insights and industry best practices.
• Manage the day-to-day tasks of social media management without direct team supervision but coordinate as needed with other departments.

Experience

4 Years

Apply By

Dec 3, 2026

Required Skills

• Content Creation
• Content Calendar Management
• Campaign Performance Analytics (Sprout Social, Hootsuite)
• instagram
• TikTok
• facebook
• Social Media Strategy
• Digital Marketing Strategies
• competitor research
• Market Analysis

Nice to Have Skills

• Local Audience Behavior Understanding
• Customer Engagement
• copywriting
• Creativity
• Communication
• CapCut
• Canva