SEO and Social Media Specialist

Description

Midtown Jhelum seeks a creative and experienced SEO and Social Media Specialist to enhance its digital presence and increase engagement across online platforms. This full-time, on-site role requires a candidate with at least three years of practical experience in search engine optimization, social media strategy, content creation, and graphic design. The specialist will focus on boosting search engine rankings through keyword research, content optimization, and link-building activities, while also growing and managing social media profiles. Basic HTML and CSS skills will be utilized to improve website content structure and formatting, ensuring optimized online visibility. Reporting directly within the marketing team, this role demands strong organizational skills, the ability to handle multiple priorities, and a keen eye for detail to maintain consistent branding and communication. The ideal candidate will create visually engaging content using graphic design tools and develop digital campaigns targeting real estate audiences. Although this position does not involve team management, collaboration within the broader marketing group is essential for success at Midtown Jhelum.

Responsibilities

• Develop and execute comprehensive SEO strategies including on-page and off-page optimization to improve search engine rankings and organic traffic.
• Conduct in-depth keyword research and analyze competitors to identify opportunities and optimize website content effectively.
• Manage SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to track performance metrics and generate insights.
• Perform website audits regularly to address technical issues, optimize meta titles, descriptions, headings, images, and internal linking structure.
• Apply basic HTML and CSS skills to enhance website content formatting, improve user experience, and support SEO efforts.
• Manage and grow social media pages on platforms including Facebook, Instagram, and LinkedIn by developing monthly content calendars and engaging posts.
• Create, schedule, and publish diverse social media content including posts, reels, stories, and promotional campaigns aligned with brand identity.
• Monitor social media metrics such as engagement, reach, and lead generation to evaluate campaign effectiveness and adjust strategies accordingly.
• Design professional visual content including banners, advertisements, brochures, and social media graphics using software such as Adobe Photoshop, Illustrator, and Canva.
• Collaborate closely with the marketing team to develop and execute creative campaigns tailored to real estate marketing and property promotion.
• Maintain brand consistency across all digital channels while responding promptly to audience interactions to foster community engagement.
• Stay updated with industry trends and emerging SEO and social media techniques to continuously improve Midtown Jhelum’s digital marketing impact.

Experience

3 Years

Apply By

Nov 3, 2026

Required Skills

• Search Engine Optimization
• Content Marketing
• Keyword Research
• Social Media Strategy
• Content Creation and Curation
• Link Building
• Audience Engagement
• SEO Tools (e.g., SEMrush, Ahrefs)
• Graphic Design
• Html
• Google Analytics
• Google Search Console
• Social Media Management

Nice to Have Skills

• CSS
• Content Management Systems