GROWTH MARKETING Strategist

Description

As a Growth Marketing Strategist at Mkab It Solutions, you will lead initiatives to drive the company's customer acquisition, engagement, and retention efforts. You will apply data-driven strategies and innovative marketing techniques to optimize conversion rates and grow revenue. Your role involves designing and executing growth experiments, managing performance marketing campaigns, and leveraging marketing automation tools to maximize the impact of digital channels. You will work closely with cross-functional teams, providing strategic insights and executing plans that fuel sustainable business growth. Managing a team of 20 persons, you will guide and inspire your team to meet aggressive growth targets and contribute meaningfully to the company's success. In this dynamic position, you drive the end-to-end marketing process from market research and segmentation to paid media strategy and lifecycle marketing. You will analyze customer behaviors using advanced analytics platforms like Google Analytics 4 and Mixpanel, develop attribution models, and prioritize growth initiatives to maximize the return on marketing investments. Your expertise in AARRR funnel strategy, customer acquisition cost to lifetime value analysis, and cohort analysis will inform strategic decisions. Collaboration with stakeholders to align marketing campaigns with business goals and continuous optimization through A/B testing and experimentation are key aspects of your role.

Responsibilities

• Develop and implement comprehensive growth marketing strategies focusing on customer acquisition, activation, retention, referral, and revenue growth.
• Lead and manage a team of 20 marketing professionals to deliver on growth targets and optimize team performance.
• Conduct detailed market research to identify opportunities for new customer segments and untapped channels.
• Design, execute, and analyze growth experiments using ICE/RICE prioritization frameworks and A/B testing to improve conversion rates and user engagement.
• Manage paid media campaigns across platforms such as Google Ads and Meta Ads, optimizing budget allocation for maximum ROI.
• Utilize marketing analytics tools including Google Analytics 4 and Mixpanel to perform cohort analysis, attribution modeling, and customer behavior analysis.
• Develop and maintain customer segmentation models and implement lifecycle marketing programs to nurture long-term customer relationships.
• Oversee marketing automation workflows to ensure efficient delivery of personalized communications and lead nurturing.
• Collaborate with cross-functional teams including product, sales, and data analytics to align growth initiatives with overall business objectives.
• Continuously monitor key performance indicators such as CAC, LTV, and conversion rates to fine-tune marketing strategies.
• Identify and pursue new digital marketing channels and partnership opportunities on platforms like LinkedIn, Fiverr, and Upwork to expand reach.
• Conduct regular performance reviews of campaigns and experiments, providing actionable insights and recommendations.
• Ensure clear and effective communication within the team and with stakeholders to facilitate transparency and alignment.
• Stay updated on the latest industry trends, tools, and best practices in growth marketing and digital advertising.
• Foster a culture of innovation, experimentation, and data-driven decision-making within the team.

Experience

3 Years

Apply By

Dec 1, 2026

Required Skills

• Growth Experimentation (ICE/RICE Prioritization, A/B Testing)
• Team Leadership
• Analytical Skills
• Marketing Strategy
• Market Research
• Paid Media Strategy and Campaign Management (Google Ads, Meta Ads)
• Attribution Analysis (GA4, Mixpanel)
• CAC/LTV Analysis
• Growth Strategy
• AARRR Funnel Strategy
• Attribution Modeling
• Marketing Automation
• Lifecycle Marketing
• Customer Segmentation
• Performance Marketing
• Marketing Analytics
• A/B Testing
• Conversion Rate Optimization
• Customer Acquisition

Nice to Have Skills

• Cohort Analysis
• Digital Marketing Platforms (LinkedIn, Fiverr, Upwork)
• Communication
• Problem Solving