Head of Marketing

Description

The Head of Marketing at MMBA Chartered Certified Accountants leads the marketing department, overseeing all strategic and operational aspects to drive the company’s growth and brand recognition. This leadership role involves managing a team of 10 marketing professionals and developing comprehensive marketing strategies that align with business goals. The ideal candidate will use their expertise in marketing strategy, brand management, and performance marketing to optimize customer acquisition and retention while ensuring efficient budget management and accurate forecasting. This position requires a strong focus on data-driven decision-making through marketing analytics and KPI development. The Head of Marketing will be responsible for planning and executing go-to-market strategies across multiple channels, including Google Ads and analytics platforms such as Google Analytics 4 and Looker Studio. This role demands experience in conversion funnel analysis and spend pacing to maximize return on investment and enhance overall marketing effectiveness.

Responsibilities

• Develop and implement comprehensive marketing strategies that support business objectives and drive brand growth.
• Lead, mentor, and manage a diverse marketing team of 10 individuals, fostering a collaborative and high-performance work environment.
• Oversee go-to-market strategies and coordinate campaigns across digital and traditional marketing channels.
• Manage marketing budgets, including spend pacing, variance analysis, and forecasting to ensure optimal allocation of resources.
• Utilize marketing analytics tools to monitor campaign performance, customer behavior, and conversion funnels, generating actionable insights.
• Develop and maintain KPI dashboards for tracking marketing effectiveness and ROI, enabling timely adjustments and improvements.
• Plan and execute performance marketing initiatives with a strong focus on growth and conversion optimization.
• Coordinate brand management activities to ensure consistent messaging and positioning in the marketplace.
• Drive Google Ads campaign creation, monitoring, and optimization to achieve targeted marketing goals.
• Implement Google Analytics 4 and Looker Studio for data collection, visualization, and reporting to support continuous improvement.
• Collaborate cross-functionally with sales, product, and executive teams to align marketing efforts with broader organizational goals.
• Analyze market trends and competitor activities to identify opportunities and threats, adapting strategies as necessary.

Experience

4 Years

Apply By

Nov 19, 2026

Required Skills

• Go-to-Market Strategy
• KPI Dashboard Development
• Conversion Funnel Analysis
• Google Analytics 4 and Looker Studio
• Google Ads Campaign Management
• Marketing Budget Forecasting
• Spend Pacing and Variance Analysis
• Marketing Team Leadership
• Marketing Budget Management
• Marketing Analytics
• Performance Marketing
• Growth Marketing
• Brand Management
• Marketing Strategy

Nice to Have Skills

• Data Analysis
• Digital Marketing
• Project Management
• Budget Planning
• Customer Relationship Management