Head of Marketing

Description

The Head of Marketing at MMBA Chartered Certified Accountants leads the marketing department to drive brand growth and demand generation strategies. This role involves overseeing cross-channel marketing campaigns, leveraging analytics to optimize performance, and managing the marketing budget effectively. The position requires a minimum of four years of marketing experience and leadership skills to manage and inspire a team of 10 marketing professionals to achieve business objectives. This role demands expertise in digital marketing, brand management, and marketing automation tools such as HubSpot Marketing Hub and Salesforce CRM automation. The Head of Marketing is responsible for developing comprehensive marketing strategies using frameworks like Segmentation, Targeting, and Positioning, while applying analytics through Google Analytics 4 and cross-channel attribution to measure the impact and effectiveness of marketing initiatives. Strong capabilities in content marketing and marketing budget management are essential to ensure the delivery of impactful campaigns and brand strengthening.

Responsibilities

• Develop and implement effective marketing strategies aligned with the company's goals to enhance brand awareness and generate demand.
• Lead and manage a diverse marketing team of 10 professionals, ensuring clear communication, motivation, and performance management.
• Oversee digital marketing campaigns across multiple channels, including email, social media, search engines, and display advertising.
• Utilize marketing automation platforms such as HubSpot Marketing Hub and Salesforce CRM automation to streamline marketing efforts and improve lead management.
• Analyze marketing data using Google Analytics 4 and other tools to measure campaign performance, optimize budget allocation, and enhance ROI.
• Develop and execute brand management initiatives to build and maintain a strong and consistent brand identity.
• Plan and manage the marketing budget, ensuring cost-effective use of resources and achievement of financial targets.
• Apply the Segmentation, Targeting, and Positioning (STP) framework to define market segments and tailor marketing campaigns for maximum impact.
• Collaborate with internal departments and external partners to create compelling content marketing strategies that engage target audiences.
• Monitor industry trends, competitor activities, and customer insights to adapt marketing strategies and maintain competitive advantage.
• Drive demand generation activities to acquire and nurture qualified leads, contributing to overall sales growth.
• Ensure compliance with relevant regulations and best practices in marketing communications and data privacy.
• Prepare and present regular marketing performance reports to senior management.
• Foster a culture of continuous learning and innovation within the marketing team.

Experience

4 Years

Apply By

Nov 22, 2026

Required Skills

• Marketing Strategy
• Demand generation
• Brand Management
• Digital Marketing
• Marketing Analytics
• Content Marketing
• Marketing Budget Management
• Marketing Automation
• Segmentation, Targeting, and Positioning (STP) Framework
• HubSpot Marketing Hub and Salesforce CRM automation
• Google Analytics 4 and cross-channel attribution
• Leadership
• Team Management

Nice to Have Skills

• Communication
• Project Management
• Collaboration