Social Media

Description

The Social Media professional will actively monitor social media trends, analyze analytics data to measure campaign success, and adjust strategies accordingly to drive continuous improvement. The role includes planning and managing paid advertising campaigns, performing competitive analyses, and establishing measurable goals. The candidate is expected to maintain up-to-date knowledge of emerging social media tools and best practices. This position plays a key role in enhancing Moc Optics’ online presence and contributes directly to achieving marketing objectives in a fast-paced and creative environment.

Responsibilities

• Develop and implement comprehensive social media strategies tailored to company goals.
• Manage and optimize paid social advertising campaigns on platforms such as Facebook and TikTok.
• Use Meta Ads Manager and TikTok Ads Manager to create, monitor, and optimize ad performance.
• Analyze social media analytics and campaign performance data to improve engagement and conversion rates.
• Collaborate with marketing and creative teams to produce engaging content and promotional materials.
• Monitor social media trends, competitor activities, and industry developments to inform strategy adjustments.
• Generate reports on key performance indicators, advertising spend, and ROI for social media campaigns.
• Identify new opportunities for growth and audience engagement on relevant social media channels.
• Maintain brand consistency across all social media platforms while adapting content to suit each channel.
• Stay current with emerging social media tools, platforms, and best practices to maintain competitive advantage.

Experience

1 Year

Apply By

Dec 5, 2026

Required Skills

• Social Media Strategy
• Social Media Analytics
• Paid Social Advertising
• Campaign Performance Analytics
• Meta Ads Manager
• TikTok Ads Manager
• Marketing Campaign Management

Nice to Have Skills

• Content Creation
• Brand Management
• Competitive Analysis
• Data Interpretation