Marketing Executive (Lead Generation)

Description

Modern Continents Industrial seeks a driven Marketing Executive specializing in lead generation to join our dynamic team. This role focuses on developing and implementing outbound lead generation strategies that drive new customer acquisition and grow the sales pipeline. The ideal candidate possesses strong skills in marketing automation, email marketing, and appointment setting, enabling them to effectively identify potential clients and engage them with compelling communications. This individual works closely with sales and marketing departments to ensure a consistent flow of qualified leads and sets the foundation for successful sales conversations. The Marketing Executive is responsible for spotting new business opportunities by researching market trends and target audience segments. They proactively initiate contact with prospects via various channels, nurture relationships, and coordinate appointment setting to support the sales team. With at least two years of experience in marketing or lead generation, this person applies data-driven tactics and excellent communication skills to optimize outreach efforts. Although this role does not involve managing a team, the Marketing Executive collaborates with cross-functional partners and contributes independently to the continuous improvement of lead generation processes.

Responsibilities

• Develop and execute outbound lead generation campaigns that align with company targets and priorities.
• Use marketing automation tools to streamline and track lead generation activities and follow-ups.
• Create and manage targeted email marketing campaigns to engage potential clients effectively.
• Identify and qualify potential prospects through detailed market research and analysis.
• Initiate contact with leads via phone, email, and other channels to generate interest and schedule appointments.
• Collaborate with sales teams to understand target customer profiles and ensure lead quality.
• Maintain accurate and up-to-date records of leads and appointment settings in customer relationship management systems.
• Monitor campaign performance metrics and provide reports with actionable insights to improve lead generation efforts.
• Continuously optimize lead generation strategies based on feedback and market changes.
• Coordinate with other marketing functions to ensure consistent messaging and brand representation.

Experience

2 Years

Apply By

Dec 1, 2026

Required Skills

• Lead Generation Strategy
• Email Marketing
• Appointment Setting

Nice to Have Skills

• Marketing Automation
• Market Research
• Customer Relationship Management
• Data Analysis
• Communication