Creative Designer

Muslim Aid

Published Date: • Remote

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Description

The Creative Designer is Muslim Aid UK's dedicated in-house designer and the visual engine of the Growth Department. Based overseas and reporting to the Product & Campaigns Senior Officer within the Product & Campaigns team, the post-holder turns campaign propositions, programme stories and fundraising asks into highquality, on-brand creative that inspires Muslim communities to give, engage and stay with us for life. 

The role serves the whole of Growth. It designs across the full supporter journey: seasonal and emergency campaigns (Ramadan, Dhul Hijjah and Qurbani, Muharram, Rabi ul Awal, Winter and rapid-response appeals), the signature product portfolio, paid and organic social media, digital advertising, website and email, community and mosque fundraising packs, High Net Worth and corporate materials, TV and live appeal graphics, and brand and communications outputs. It works closely with the Social Media & Content Officer, the overseas Digital Content Creator, the Digital & Influencer Marketing Senior Officer, the Marketing, Communications & PR Officer and the Fundraising, Supporter Relations and Programmes teams, alongside external agencies. 

The post-holder is central to delivering the MAUK Growth Strategy, in particular the Product Goal (compelling, programme-based storytelling and signature products for each priority audience), the Channels Goal (optimised online and offline marketing touch points) and the strategy's call for a refreshed, trusted brand identity that is applied consistently across every audience, channel and market. 

Responsibilities

  1. Campaign & Appeal Creative
    •  Translate campaign briefs into strong creative concepts and full campaign visual identities. 
    •    Design end-to-end creative suites for every major calendar campaign aligned to each campaign theme and target audience. 
    •    Produce rapid-response emergency appeal creative to agreed turnaround times, ready to launch within hours of an emergency trigger
    •    Adapt each campaign concept into all required formats keeping one consistent look and message.
  2.    Signature Products & Programme Storytelling
    •    Create the visual identity and supporting materials for new signature products, aligned to the five priority audiences and five thematic sectors. 
    •    Collaborate with Programmes and the Digital Content Creator to turn field photography, case studies and impact data into compelling, dignified visual stories. 
    •    Design infographics, data visuals and impact graphics that make programme results easy to understand for supporters.
  3. Social Media, Digital Advertising & Online Channels
    •    Design daily and always-on social content (static posts, carousels, stories, reels covers, YouTube thumbnails and simple motion graphics) with the Social Media & Content Officer. 
    •    Produce paid media creative for Meta, Google, YouTube, TikTok and other platforms, including multiple variants for A/B testing. 
    •    Design website banners, landing page and donation page graphics, and email templates, optimised for mobile and conversion. 
    •    Supply creative for influencer, affiliate and agency-led activity managed by the Digital & Influencer Marketing Senior Officer.
  4.  Fundraising, Supporter & Partnership Materials
    •    Design high quality print and digital Fundraising materials that showcase our fundraising causes and are aligned with our audience requirements. 
    •    Create supporter journey and retention creative for the Supporter Relations and Supporter Engagement teams, including welcome packs, regular giving and thankyou materials. 
    •    Design event collateral for dinners, diaspora events, MPower gatherings, Jumu'h collections and challenge events.

  5.  Creative Operations, Quality & Innovation
    •    Manage a live design request and approvals workflow, prioritising work with the Product & Campaigns Senior Officer against the campaign calendar.
    •    Act as a day-to-day guardian of the brand, applying brand guidelines consistently across every Growth output. 
    •    Support the brand refresh identified in the Growth Strategy, and build and maintain the brand toolkit, templates and asset library. 
    •    Design communications outputs with the Marketing, Communications & PR team, including impact reports, contributions to the Annual Report, press and statement graphics, and advocacy visuals. 
    •    Produce TV and live appeal graphics (lower thirds, donation straps, bank details and QR screens, presenter slides) for channel partners.
    •    Maintain an organised, searchable digital asset library of designs, templates, photography and brand files. 
    •    Brief, review and quality-check creative from agencies and freelancers to ensure brand and quality standards. 
    •    Use AI and best-in-class design tools to speed up production, resizing and versioning, in line with Strategy Objective 4.4.

    Key Performance Indicators (KPIs) 
    KPIs are drawn from the Growth Strategy 2026-2030 Assurance Architecture and will be agreed with the Product & Campaigns Senior Officer during induction. Baselines will be set from the most recent completed campaign cycle.

Experience

3 Years

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Required Skills

Nice to Have Skills