Head of Marketing & Creative (Adobe Specialist)

Description

Nikkah Ready is seeking an experienced Head of Marketing & Creative with advanced expertise in Adobe Creative Suite and strong leadership skills to lead and inspire a team of five creative professionals. This role is critical in defining and executing the company's marketing strategy, focusing on brand positioning, creative campaign development, and content production tailored specifically to the wedding, bridal, lifestyle, and luxury markets, with a special understanding of the Muslim marriage and wedding sector. The ideal candidate is hands-on, highly creative, and capable of independently producing professional graphic designs, social media content, and video productions, while also managing a team to achieve marketing goals that drive growth and engagement. This role demands a deep knowledge of brand storytelling, emotional marketing, and organic social media growth strategies. The successful candidate will also demonstrate clear skills in photography, SEO, Google Analytics, and digital advertising, contributing to a comprehensive marketing approach. With a strong emphasis on original work supported by limited AI use, this position offers both creative freedom and leadership responsibility. Compensation starts at PKR 60,000 per month with potential for salary growth beyond PKR 100,000 based on performance and results in advancing Nikkah Ready's brand and market presence.

Responsibilities

• Lead and manage a team of five creative professionals to deliver high-quality marketing campaigns and brand development initiatives.
• Develop and execute comprehensive marketing strategies that elevate Nikkah Ready's position within the wedding, bridal, lifestyle, and luxury brand markets, especially focusing on the Muslim marriage segment.
• Directly create and oversee the production of engaging social media content, including professional graphic designs, compelling videos, and innovative visual storytelling.
• Maintain high standards of creative output by predominantly using Adobe Creative Suite software, ensuring at least 80% of work is original and technical skill-driven.
• Design and implement brand identity projects and positioning strategies that resonate with target audiences and support overall business goals.
• Use strong video editing and production skills to produce captivating video content for various platforms, enhancing brand visibility and engagement.
• Apply photography expertise in both product and lifestyle contexts to enrich visual content and marketing materials.
• Analyze and optimize marketing performance using SEO techniques, Google Analytics data, and targeted digital advertising campaigns.
• Cultivate organic social media growth by understanding trends, user engagement tactics, and relevant content creation strategies.
• Work closely with cross-functional teams to synchronize brand storytelling efforts with overall marketing objectives.
• Ensure adherence to AI usage policies by balancing creativity and technical proficiency in all creative projects.
• Prepare and present regular reports on marketing impact, team progress, and strategic opportunities for continual improvement.
• Stay updated with industry trends, consumer insights, and technological advancements within the creative marketing space to keep Nikkah Ready at the forefront of innovation.
• Provide mentorship and guidance to team members, fostering a creative and productive work environment that promotes continuous learning and skill development.
• Represent the company's brand confidently in front of the camera when required, contributing to video production and multimedia content development.

Experience

6 Years

Apply By

Dec 2, 2026

Required Skills

• Advanced Adobe Creative Suite skills
• Strong video editing and production experience
• Professional graphic design and social media content creation
• Experience developing brand identities and positioning
• Marketing strategy and leadership experience
• Strong understanding of organic social media growth
• Experience with wedding, bridal, lifestyle or luxury brands
• Understanding of the Muslim marriage and wedding market
• Brand storytelling and emotional marketing
• Team Leadership
• Creative Campaign Development
• Content Production

Nice to Have Skills

• Photography skills, including professional product and lifestyle photography
• Knowledge of SEO
• Google Analytics
• Digital Advertising