Digital Marketing Specialist
Nour Solutions
Published Date: • Remote
Description
Nour Solutions is seeking a highly skilled Digital Marketing Specialist with at least three years of experience to join our dynamic team. The successful candidate will play a crucial role in developing, implementing, and optimizing digital marketing campaigns across various platforms. This role requires hands-on expertise in social media marketing, digital advertising using Meta Ads Manager and Google Ads, and a solid understanding of Search Engine Optimization and analytics tools to drive brand awareness and customer engagement. The Digital Marketing Specialist works independently to analyze campaign performance and apply data-driven strategies that enhance online visibility and conversion rates. The role demands creativity in content marketing, precise execution of pay-per-click advertising, and the ability to plan social media content while leveraging platforms such as Facebook, Instagram, and LinkedIn. Strong communication skills and a strategic mindset will be essential to meet the marketing goals of Nour Solutions effectively.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across multiple platforms including social media, search engines, and display advertising.
- Manage and optimize pay-per-click campaigns using Google Ads and Meta Ads Manager to maximize return on investment and conversion rates.
- Create, plan, and coordinate engaging social media content aligned with marketing strategies for platforms such as Facebook, Instagram, LinkedIn, and others.
- Analyze campaign data using Google Analytics 4 and other tools to track performance metrics, identify trends, and implement improvements.
- Conduct Search Engine Optimization (SEO) activities to improve organic search rankings, increase website traffic, and enhance user experience.
- Collaborate with content creators and graphic designers to produce high-quality marketing materials including graphics and videos that support campaign goals.
- Monitor and report on the effectiveness of digital campaigns, providing actionable insights and recommendations to management.
- Stay updated with the latest trends and best practices in digital marketing, social media, and advertising technology.
- Ensure brand consistency across all digital marketing channels and communications.
- Manage budgets and allocate resources efficiently to optimize campaign performance.
- Coordinate with external agencies or vendors when necessary to enhance campaign reach and effectiveness.
Experience
3 Years
Apply By
Required Skills
- Content Marketing
- Communication
- Social Media Content Planning
- Digital Advertising
- Conversion Tracking
- LinkedIn Marketing
- Instagram marketing
- Facebook marketing
- Meta Ads Manager
- Search Engine Marketing (SEM)
- Google Ads Campaign Management
- Google Ads
- Campaign Management
- Google Analytics
- Social Media Marketing
- Pay-Per-Click Advertising
- Search Engine Optimization
Nice to Have Skills
- Basic Graphic design
- Creativity
- Time management