Growth Marketing Manager

Description

About NutriZaika

NutriZaika is a growing startup that offers a premium virtual clinical nutrition studio built for the South Asian lifestyle. We combine medical nutrition with the food, culture, and daily realities of our communities through personalized nutrition plans and professional guidance, supporting clients dealing with metabolic and nutrition-related concerns, including PCOS/PMOS, insulin resistance, prediabetes, weight management, and blood-glucose regulation.

We are looking for an experienced Marketing Manager to help grow NutriZaika in Pakistan and across the South Asian diaspora. This is not simply a 9-5 social media role; you will help shape how NutriZaika is understood, trusted, and discovered by the people we aim to serve.

The Role

As Marketing Manager, you will lead NutriZaika’s marketing strategy, social media, campaigns, brand communication, partnerships, and growth activities.

You will work closely with the leadership team and nutrition professionals to turn NutriZaika’s clinical expertise into clear, credible, and culturally relevant marketing.

The ideal candidate understands both marketing and nutrition and can communicate health-related topics responsibly without making them complicated or impersonal.

Key Responsibilities

• Develop and execute NutriZaika’s marketing and growth strategy.
• Position NutriZaika as a trusted name in South Asian clinical nutrition and metabolic health.
• Build campaigns around personalized nutrition, PCOS/PMOS, insulin resistance, prediabetes, blood-glucose management, and weight management.
• Translate nutrition and metabolic health concepts into clear, useful, and engaging content.
• Create campaigns that show how South Asian food can be incorporated into practical, personalized nutrition plans.
• Manage social media, email marketing, website content, SEO, digital advertising, and campaign calendars.
• Build marketing funnels that turn awareness into qualified inquiries, consultation bookings, and client sign-ups.
• Develop content that builds trust in NutriZaika’s clinical approach and professional team.
• Plan and promote consultations, personalized meal-planning services, nutrition programs, educational initiatives, and corporate offerings.
• Conduct audience research across Pakistan and international South Asian communities.
• Develop partnerships with doctors, clinics, hospitals, nutrition professionals, workplaces, community organizations, and relevant brands.
• Build referral and partnership programs to support long-term growth.
• Work with the nutrition team to ensure health-related content is accurate, responsible, and aligned with NutriZaika’s approach.
• Maintain a consistent premium brand identity across all marketing channels.
• Track campaign performance, lead quality, consultation bookings, conversion rates, and customer acquisition costs.
• Manage freelancers, designers, writers, agencies, and other marketing partners when required.
• Prepare regular performance reports and recommend improvements based on results.

Responsibilities

Mandatory Qualifications

• Minimum 5 years of professional marketing experience.
• Formal education, professional training, or substantial experience in nutrition, dietetics, food science, public health, health sciences, or a related field.
• Experience marketing a healthcare, clinical nutrition, wellness, food, or health-related service or brand.
• Strong understanding of digital marketing, content strategy, social media, email marketing, SEO, and paid advertising.
• Ability to explain nutrition and health topics in simple, accurate, and responsible language.
• Strong understanding of South Asian food culture and consumer behaviour.
• Excellent written and verbal English communication skills.
• Strong organisational, analytical, and project-management skills.
• Ability to work independently in a fully remote environment.
• Reliable access to the internet and the ability to maintain consistent communication with the team.
• Preferred Qualifications
• Experience working with nutritionists, dietitians, doctors, clinics, hospitals, or other healthcare professionals.
• Experience with PCOS, diabetes, insulin resistance, weight management, or metabolic health content.
• Experience marketing to Pakistani or wider South Asian audiences.
• Experience building consultation funnels, referral programmes, or healthcare partnerships.
• Experience with Google Analytics, Meta Ads Manager, Google Ads, email marketing platforms, Canva, WordPress, CRM systems, or similar tools.
• Experience working with startups, premium service businesses, or founder-led companies.

Experience

5 Years

Apply By

Oct 27, 2026

Required Skills

• Content Strategy
• Organizational Skills
• Communication Skills
• Analytical Skills
• Project Management
• Digital Marketing
• Search Engine Optimization
• Social Media Marketing
• Email Marketing
• Customer Acquisition
• Audience Targeting
• Google Tag Manager
• Facebook Ads Manager
• Google Analytics
• User retention strategies
• Marketing Automation
• Conversion Rate Optimization