Marketing Manager for Real Estate Business

Description

In this leadership role, the Marketing Manager will manage a team of five professionals, guiding the team to achieve departmental goals and deliver measurable results. The role involves collaborating with cross-functional teams to align marketing strategies with the company's growth objectives. The Marketing Manager will analyze market trends, customer insights, and social media analytics to refine campaigns and generate high-quality leads. Proficiency in Salesforce CRM, including Apex programming and SOQL, will be instrumental in customizing and streamlining marketing processes. The candidate must have a thorough understanding of real estate market dynamics and be adept at utilizing marketing technology to enhance customer outreach and retention.

Responsibilities

• Develop, implement, and oversee comprehensive digital marketing strategies specifically for the real estate business sector.
• Lead content marketing efforts to create engaging, relevant, and high-performing marketing materials and campaigns.
• Manage lead generation initiatives, ensuring a steady flow of qualified prospects through multiple channels.
• Direct customer relationship management activities using CRM software such as Salesforce to enhance client engagement and retention.
• Plan and execute targeted social media advertising campaigns to increase brand awareness and generate leads.
• Design and manage email marketing campaigns aimed at nurturing prospects and maintaining client relationships.
• Utilize Google Ads to maximize reach and drive traffic to real estate listings and company services.
• Analyze social media analytics and marketing automation data to optimize campaign effectiveness and provide actionable insights.
• Customize Salesforce CRM platform through Apex programming and SOQL to fit the marketing team's needs, ensuring efficient data modeling and reporting.
• Coordinate with internal teams and external vendors to ensure cohesive marketing messaging and branding consistency.
• Monitor market trends and competitor activity to adjust marketing strategies accordingly.
• Lead, mentor, and manage a marketing team of five, fostering professional development and ensuring targets are met.
• Prepare and manage the marketing budget, allocating resources efficiently to maximize return on investment.

Experience

5 Years

Apply By

Oct 25, 2026

Required Skills

• Content Marketing
• Strategic Planning
• Team Leadership
• Salesforce data modeling
• SOQL (Salesforce Object Query Language)
• Apex Programming
• Salesforce CRM
• Marketing Automation
• CRM Software
• Social Media Analytics
• Google Ads
• Salesforce
• Email Marketing Campaigns
• Social Media Advertising
• Customer Relationship Management
• Lead Generation
• Digital Marketing Strategy

Nice to Have Skills

• Market Analysis
• Budget Management
• Communication
• Project Management