Marketing Manager

Description

Olevels Virtual School is seeking an experienced and results-driven Marketing Manager to lead and oversee all marketing activities. This role requires a strategic thinker with strong expertise in digital marketing, social media, lead generation, and customer acquisition, specifically tailored to the education sector. The successful candidate will manage a team of five professionals and drive initiatives that grow the school's online presence and student enrollment. The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies, managing brand positioning, and optimizing campaigns. This role demands a proactive individual with a keen understanding of market trends, student needs, and emerging digital channels to ensure impactful messaging and effective student outreach.

Responsibilities

• Develop and implement strategic marketing plans that align with the school's goals and target audience.
• Lead and manage the marketing team of five, providing guidance, mentoring, and performance evaluations.
• Oversee all digital marketing campaigns, including social media, search engine optimization, and paid advertising to increase brand awareness and student acquisition.
• Conduct thorough market research to identify trends, opportunities, and competitor strategies for continuous improvement.
• Design and execute content strategies for various platforms including websites, blogs, and social media to engage prospective students and parents.
• Manage brand positioning and ensure consistent messaging across all marketing materials and campaigns.
• Coordinate and monitor campaign management activities, analyzing performance metrics and optimizing for better results.
• Collaborate with internal departments to create integrated marketing communications and streamline promotional efforts.
• Utilize keyword research and SEO best practices to enhance online visibility and search rankings.
• Plan and allocate marketing budgets effectively to maximize return on investment.
• Stay abreast of industry trends and digital marketing innovations to maintain competitive advantage.
• Track and report on marketing effectiveness, lead generation, and conversion rates to senior management.
• Build partnerships with relevant online platforms, influencers, and educational networks to expand reach.

Experience

6 Years

Apply By

Nov 6, 2026

Required Skills

• Digital Marketing
• Content Strategy
• Brand Management
• Market Research
• Campaign Management
• Social Media Marketing
• Search Engine Optimization
• Social Media Advertising
• Lead Generation
• Customer Acquisition
• Team Management

Nice to Have Skills

• Keyword Research
• Budget Management
• Performance Analysis
• Integrated Marketing Communications