Junior SEO & Digital Marketing Specialist (Technical Background)
Penva
Published Date: • Remote
Description
Penva is seeking a Junior SEO & Digital Marketing Specialist with a technical background to join our dynamic team. This role is perfect for a candidate with a Bachelor of Science in Computer Science or an equivalent technical qualification who has foundational knowledge in SEO, organic traffic optimization, and digital marketing principles. The ideal candidate demonstrates a good understanding of websites and web technologies along with strong analytical skills and a proactive attitude toward learning and adapting in a fast-paced digital environment. This position does not involve managing a team but requires close collaboration with marketing and technical teams to help improve our online presence and enhance organic search performance. The Junior SEO & Digital Marketing Specialist will support the planning and execution of SEO strategies and digital campaigns that enhance visibility and attract high-quality web traffic. Candidates will engage in technical SEO tasks and digital marketing activities that require both analytical thinking and a hands-on approach to web technology. Responsibilities include analyzing website traffic trends, optimizing content, and assessing the effectiveness of digital campaigns, all while continuously gaining knowledge of the latest digital marketing and SEO trends to drive measurable results for Penva.
Responsibilities
- Conduct keyword research and analyze organic search data to identify opportunities for website optimization.
- Implement technical SEO best practices including site audits, improving site architecture, URL structures, and indexing issues.
- Collaborate with web developers and content teams to ensure SEO best practices are properly implemented on newly developed or updated websites.
- Monitor website performance using analytics tools and provide recommendations to improve traffic, engagement, and conversion rates.
- Assist in creating and optimizing digital marketing campaigns across platforms such as social media, email marketing, and content marketing.
- Track and report on key performance metrics and prepare detailed analysis reports to evaluate page rankings and organic traffic levels.
- Stay updated with the latest trends, algorithms, and changes in search engine optimization and digital marketing to maintain competitive insight.
- Support the identification and resolution of website technical issues that could impact SEO performance.
- Participate in brainstorming sessions to develop innovative digital marketing strategies aligned with company goals.
- Collaborate with the marketing team to align SEO and digital marketing strategies for consistent brand messaging and enhanced online impact.
Experience
1 Year
Apply By
Required Skills
- Google Analytics
- Keyword Research
- On-Page SEO
- Digital Marketing Fundamentals
- SEO Tools (e.g., SEMrush, Ahrefs, Moz)
Nice to Have Skills
- Technical SEO
- Web developer
- Content Marketing
- HTML/CSS Basics