SEO Executive
Pepnox
Published Date: • Remote
Description
Pepnox is seeking a detail-oriented and results-driven SEO Executive with a strong foundation in various aspects of search engine optimization to enhance our online presence and drive organic traffic. The ideal candidate must have at least two years of practical experience in SEO, with hands-on expertise in utilizing a wide range of SEO tools to analyze and optimize web content effectively. Special emphasis is placed on local SEO strategies targeting the USA market. This role focuses on executing keyword research, on-page and technical SEO improvements, content strategy, and performance reporting to achieve business objectives efficiently. The SEO Executive at Pepnox works independently to develop and implement comprehensive SEO plans that align with the company's goals. This position necessitates a deep understanding of search engine algorithms, competitor analysis, link-building techniques, and SEO analytics. The candidate must be adept at using Google Search Console along with other SEO tools like Screaming Frog SEO Spider to audit websites, track rankings, and identify growth opportunities. Although this role does not involve managing a team, strong collaboration skills are essential to work cross-functionally with content creators, developers, and marketers to amplify the effectiveness of SEO campaigns.
Responsibilities
- Conduct thorough keyword research to identify high-potential search terms and phrases aligned with the company’s target audience and market.
- Optimize website content and structure for on-page SEO factors including meta tags, headers, URLs, and internal linking to improve search engine rankings.
- Develop and implement link-building strategies to enhance domain authority and referral traffic from reputable sources.
- Perform technical SEO audits using tools such as Screaming Frog SEO Spider to detect and resolve crawl errors, broken links, and site speed issues.
- Analyze competitor websites and industry trends to identify gaps and opportunities for content and SEO improvements.
- Monitor organic traffic trends, keyword rankings, and campaign performance through Google Search Console and analytics platforms, preparing detailed reports for stakeholders.
- Manage content strategy by evaluating content performance, optimizing existing pages, and collaborating with content creators to develop SEO-friendly content.
- Execute local SEO initiatives tailored for the USA market to increase visibility in local search results including Google My Business optimization.
- Maintain proficiency with SEO tools and continuously update knowledge of SEO best practices, search engine algorithm changes, and industry innovations.
- Collaborate with web developers to ensure SEO recommendations are implemented correctly and timely, focusing on site architecture and mobile responsiveness.
- Audit and analyze website content regularly to identify opportunities for improvement based on SEO metrics and content performance data.
- Utilize content management systems (CMS) efficiently to update and manage content aligned with SEO goals.
Experience
2 Years
Apply By
Required Skills
- SEO Tools
- Website Audit
- Google My Business Optimization
- Content Marketing
- SEO
- Content Auditing and Analysis
- Content management systems (CMS)
- Content Optimization
- Keyword Research
- SEO Tools Proficiency
- Local SEO
- Competitor Analysis
- Google Search Console
- SEO Analytics and Reporting
- Technical SEO
- Link Building
- Content Strategy
- On-Page Optimization
Nice to Have Skills
- Screaming Frog SEO Spider
- Google Analytics
- Html