Social Media Manager (Content Creation, SEO & Video Clipping)
PixelChefs
PKR 200,000 • Published Date: • Remote
Description
PixelChefs is seeking a skilled Social Media Manager specializing in content creation, SEO, and video clipping to enhance our digital presence across multiple platforms. The ideal candidate has a strong background in social media management with at least three years of experience and is proficient in developing and executing social media strategies that drive engagement and brand awareness. This role requires expertise in short-form video editing, social media SEO, and copywriting to deliver compelling content tailored to different audiences and platforms. The position involves hands-on management of social media calendars, analytics, and community interactions to ensure consistent growth and performance optimization. The Social Media Manager will take charge of creating, scheduling, and publishing diverse content types while leveraging tools like Adobe Creative Suite and WordPress. They must be adept at analyzing platform metrics and audience segmentation to hone targeting strategies effectively. This position does not include team management responsibilities but demands collaboration with various internal stakeholders to align social media campaigns with broader marketing goals. Familiarity with Meta Business Suite and scheduling tools such as Buffer, Later, or Hootsuite is essential to streamline content delivery and reporting.
Responsibilities
- Develop and implement comprehensive social media strategies to boost brand visibility, engagement, and follower growth across platforms.
- Create and edit high-quality, engaging short-form videos using software such as CapCut and Premiere Pro to support marketing campaigns.
- Conduct keyword research and execute on-page SEO optimizations for social media content to enhance search engine rankings and discoverability.
- Write clear, persuasive, and audience-focused copy for posts, captions, and promotional materials that resonate with target demographics.
- Plan and maintain a detailed social media content calendar to ensure consistent and timely publication aligned with marketing initiatives.
- Manage day-to-day social media platform operations including scheduling posts and monitoring community interactions.
- Utilize social media analytics and platform-specific data to evaluate content performance and adjust strategies to maximize reach and engagement.
- Segment audiences effectively to target content and advertisements for improved conversion and engagement rates.
- Leverage tools such as Google Search Console, Ubersuggest, SEMrush, Meta Business Suite, and scheduling applications to optimize content delivery and campaign tracking.
- Collaborate with marketing teams and external creators to produce multimedia content that aligns with brand guidelines and campaign objectives.
- Monitor social media trends, platform updates, and competitor activity to ensure PixelChefs stays ahead in digital marketing.
- Prepare regular performance reports presenting insights and actionable recommendations to stakeholders.
- Maintain a professional online community and engage with followers to foster brand loyalty and encourage positive interactions.
- Ensure all content complies with copyright, brand, and company standards before publishing.
Experience
3 Years
Apply By
Required Skills
- Content Creation
- Keyword Research Tools (Google Search Console, Ubersuggest, SEMrush)
- Social Media Scheduling Tools (Buffer, Later, Hootsuite)
- Meta Business Suite
- Video Editing Software (CapCut, Premiere Pro)
- Search Engine Optimization (SEO)
- Adobe Creative Suite
- Audience segmentation and targeting
- Social media content calendar management
- Social Media Advertising
- Platform Management
- Social Media Analytics
- Content Calendar Management
- copywriting
- Social Media SEO
- Social Media Strategy
Nice to Have Skills
- Platform analytics and performance reporting
- Community management
- WordPress
- Short-Form Video Editing
- Audience Analysis