Remote Shopify Store & Ads Manager – UK E-commerce Brand

Description

PnP Store seeks a skilled Remote Shopify Store & Ads Manager to lead the setup, management, and growth of its new Shopify storefront catering primarily to UK markets. This full-time remote role focuses on building and customizing a Shopify store without heavy coding, managing product listings and collections, and optimizing the store to maximize sales and customer engagement. The position requires managing paid advertising campaigns across multiple platforms including Facebook, Instagram, Google, and TikTok, ensuring effective conversion tracking and analyzing performance data for continuous improvement. The manager is expected to operate within UK business hours, providing weekly performance reports and strategic recommendations to support business objectives. The ideal candidate has over two years of hands-on experience managing Shopify stores, demonstrated success running paid media campaigns with verifiable results, and exposure to UK, US, or EU e-commerce markets. Excellent command of written English and reliable technology infrastructure are essential for this remote position. Although this role does not involve managing a team, the candidate must exhibit strong organizational and independent working skills to effectively handle multiple responsibilities and platforms in a dynamic e-commerce environment.

Responsibilities

• Build, customize, and maintain the Shopify store using theme-based configurations with minimal coding.
• Upload, update, and organize product listings, collections, pages, discounts, and apps to ensure a seamless shopping experience.
• Plan, launch, and optimize paid advertising campaigns on Facebook, Instagram, Google (Search and Shopping), and TikTok to maximize return on ad spend (ROAS).
• Implement and manage tracking tools including Meta Pixel, Google Analytics 4, Google Merchant Center, and TikTok Pixel for accurate performance measurement.
• Continuously monitor ad performance and store analytics to identify opportunities for conversion rate optimization and overall store growth.
• Conduct creative testing and ad optimization to improve audience targeting and campaign effectiveness.
• Manage paid media budget diligently to balance expenditures with revenue and growth targets.
• Prepare and submit concise weekly reports summarizing campaign spend, sales results, ROAS, and actionable next steps.
• Ensure product feed and catalog are optimized and accurately integrated with advertising platforms.
• Collaborate with company stakeholders remotely, adapting to UK business hours for effective communication and alignment.

Experience

2 Years

Apply By

Dec 7, 2026

Required Skills

• Meta Ads Campaign Management
• e-Commerce Marketing
• Google Analytics
• Conversion Tracking
• Google Ads Smart Bidding
• Meta Ads Manager
• Liquid theme customization
• Paid Media Budget And ROAS Management
• Creative Testing And Ad Optimization
• Pixel and conversion tracking
• Product Feed And Catalog Management
• Google Ads And Performance Max
• Shopify Store Management

Nice to Have Skills

• Conversion Rate Optimization
• TikTok Ads Management
• Value-Based Optimization
• Remote Work Discipline
• Report Writing
• Time management