SEO Intern
PNY Trainings
Published Date: • Lahore, Pakistan (On-Site)
Description
PNY Trainings is seeking a motivated and detail-oriented SEO Intern to join the marketing department at our Lahore location. This full-time, on-site internship offers an outstanding opportunity to gain practical experience in search engine optimization and digital marketing within the IT training industry. The role is ideal for fresh candidates or those with up to one year of experience who are eager to learn and contribute to enhancing our online presence and student engagement. The SEO Intern will work closely with the marketing team to support various SEO functions, including keyword research, on-page optimization, content strategy, and SEO analytics. This role does not involve managing a team but requires independent work and effective collaboration with other departments. The successful candidate will assist in developing and implementing SEO strategies to improve website performance and visibility, support link building efforts, analyze competitors, and help maintain the institute's local search presence. The internship program offers flexible learning opportunities, mentorship from experienced professionals, and exposure to advanced SEO tools and industry practices. Candidates pursuing or recently completing a marketing, communications, IT, or related degree, with strong written and verbal communication skills, will find this internship an ideal platform to build their career in digital marketing.
Responsibilities
- Conduct thorough keyword research to identify relevant and trending keywords in the IT training sector.
- Support on-page SEO efforts by optimizing website content, meta descriptions, title tags, images, and other SEO elements.
- Collaborate with the content team to develop and promote SEO-friendly educational materials, including blog posts and articles about IT training topics.
- Assist in building quality backlinks from reputable educational and IT sources to improve the website's domain authority.
- Monitor and analyze website SEO performance using tools such as Google Analytics, Google Search Console, Semrush, and Ahrefs, reporting key findings to the team.
- Perform competitor analysis to identify SEO opportunities and gaps that can be leveraged to enhance search engine rankings.
- Help troubleshoot and resolve technical SEO issues related to website speed, mobile optimization, and overall site performance.
- Contribute to local SEO initiatives by optimizing Google My Business listings and other local directory platforms to increase regional visibility.
- Stay current with emerging SEO trends, Google algorithm changes, and best practices to continuously optimize digital marketing strategies.
- Support content management activities, potentially using WordPress or similar CMS platforms, to publish and update website content with SEO best practices in mind.
Experience
1 Year
Apply By
Required Skills
- On-Page SEO
- Local SEO
- Technical SEO
- Link Building
- Google Search Console
- Google Analytics
- HTML Metadata Optimization
- SEO Tools (SEMrush, Ahrefs)
- Keyword Research
Nice to Have Skills
- Content Creation
- Competitor Analysis
- WordPress
- Html
- CSS
- Attention to detail
- Written Communication
- Verbal Communication