Social Media Ads Specialist

Description

PNY Trainings seeks a skilled Social Media Ads Specialist with 3+ years of experience to plan, execute, and optimize paid advertising campaigns across multiple platforms including Meta (Facebook/Instagram), Google, TikTok, and LinkedIn. This role demands a performance-driven professional with strong analytical skills who can deliver ROI-focused digital campaigns. The ideal candidate is adept at managing various campaign types and ad formats, utilizing tracking tools and executing data-driven strategies to enhance reach, engagement, and conversions. Although team management is not required, collaboration with the creative team and other stakeholders is essential to create compelling ad content and achieve campaign goals. The specialist is responsible for developing and implementing digital advertising strategies tailored to each platform, continuously monitoring campaign performance, and making necessary adjustments to maximize effectiveness. Expertise in paid social campaign management, ad copywriting, and in-depth knowledge of audience segmentation, pixel tracking, and A/B testing are crucial. Maintaining accurate documentation and staying current with platform updates and advertising trends are also vital to success in this role.

Responsibilities

• Plan, create, and optimize paid social campaigns on Meta platforms including Facebook and Instagram to drive traffic, generate leads, increase conversions, and build brand awareness.
• Manage custom and lookalike audiences, retargeting strategies, meta pixel and conversion API tracking for effective audience engagement and attribution.
• Conduct A/B testing on creatives, audiences, placements, and campaign budgets to identify optimal combinations and maximize return on ad spend.
• Oversee Google Ads campaigns across Search, Display, YouTube, and Performance Max, performing keyword research, bid management, and conversion tracking setup to boost campaign performance.
• Enhance campaign metrics such as Quality Score, Click-Through Rate (CTR), and Cost Per Click (CPC) to improve overall advertising ROI.
• Create and manage TikTok short-form video campaigns targeting brand awareness, traffic acquisition, and conversions by leveraging interest-based targeting and pixel tracking.
• Analyze TikTok trends and adapt creative strategies to keep campaigns fresh and engaging within this fast-paced environment.
• Execute LinkedIn advertising initiatives including Sponsored Content, InMail Ads, and Lead Generation Forms with precise professional audience targeting to generate high-quality B2B leads and improve brand visibility.
• Develop comprehensive digital advertising strategies that are result-driven across all managed platforms, ensuring alignment with business goals and customer journey mapping.
• Monitor daily campaign performance metrics and make adjustments to bids, budgets, and targeting parameters to maintain or improve campaign effectiveness.
• Prepare detailed weekly and monthly reports that include cost per click (CPC), click-through rate (CTR), return on ad spend (ROAS), cost per acquisition (CPA), and conversion statistics.
• Collaborate with the creative team to develop compelling ad copy, visuals, and video content that resonate with target audiences and support campaign objectives.
• Stay updated with the latest platform algorithms, advertising features, and best practices to maintain competitive advantage and compliance with guidelines.
• Maintain thorough documentation of campaign budgets, ad spending, performance results, and strategic decisions for transparency and record-keeping.

Experience

3 Years

Apply By

Dec 4, 2026

Required Skills

• Paid social campaign management
• Meta Ads Manager
• TikTok Ads Manager
• Ad Copywriting
• Google Ads Manager
• LinkedIn Campaign Manager
• Meta Pixel
• Google Tag Manager
• TikTok Pixel
• Campaign Optimization
• Performance Analysis
• Audience Segmentation
• Conversion Tracking
• Digital Advertising Strategy

Nice to Have Skills

• UTM Parameters