Marketing Executive

Description

The Marketing Executive at Popular Pipes Group Of Companies is responsible for planning and executing local marketing activities that enhance brand visibility and drive customer traffic to outlets. This role involves creating and managing branding elements such as signage and point-of-sale displays while ensuring all promotional materials align with the company's brand identity. The Marketing Executive collaborates closely with the sales team to coordinate promotions and product launches, aiming to maximize market penetration and consumer engagement. The position requires a proactive approach to market research, campaign management, and continuous analysis of marketing effectiveness to support consistent business growth. This role demands a candidate with at least three years of experience in marketing, demonstrating proficiency in digital marketing, content creation, social media management, search engine optimization, and brand strategy development. Although this role does not involve managing a team, it requires strong organizational skills and the ability to work cross-functionally with sales and other departments. The Marketing Executive must be adept at marketing automation and survey design to gather and analyze customer insights, which inform strategic decisions aimed at increasing outlet footfall and strengthening the brand's market position.

Responsibilities

• Develop and implement local marketing strategies to increase outlet footfall and brand awareness.
• Design, produce, and maintain effective branding materials including signage and point-of-sale displays.
• Coordinate with the sales team to plan promotions and product launches ensuring alignment with marketing goals.
• Maintain consistent branding across all outlets and marketing channels.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Create and manage digital marketing campaigns including social media, SEO, and email marketing.
• Develop compelling content for various marketing platforms to engage target audiences.
• Leverage marketing automation tools to optimize campaign execution and performance tracking.
• Design and implement surveys to collect customer feedback and measure campaign impact.
• Analyze marketing data and prepare reports to inform strategy adjustments and improve ROI.
• Assist in the development of brand strategies that support long-term growth objectives.
• Ensure all marketing activities comply with company policies and brand guidelines.

Experience

3 Years

Apply By

Oct 28, 2026

Required Skills

• Digital Marketing
• Content Creation
• Social Media Management
• Search Engine Optimization
• Campaign Management
• Brand Management
• Market Research
• Marketing Automation
• Survey Design
• Brand strategy development
• Communication
• Analytical thinking

Nice to Have Skills

• Project Management
• Customer Relationship Management