SEO Expert
Professional Brains
Published Date: • Lahore, Pakistan (On-Site)
Description
Professional Brains is seeking a skilled SEO Expert to enhance our online visibility and drive meaningful results through effective search engine optimization strategies. The ideal candidate will possess a strong understanding of both on-page and technical SEO tactics, enabling them to optimize website content and structure for improved search performance. This role requires expertise in keyword research, competitor analysis, link building, and SEO reporting. The SEO Expert will work closely with content creators and marketing teams to develop and implement strategies that increase organic traffic and improve search engine rankings. With 2 to 3 years of experience, the candidate will be responsible for analyzing search engine algorithms and monitoring SEO performance using tools like Google Analytics and Google Search Console. Although this role does not include managing a team, the SEO Expert will collaborate effectively across departments to ensure the execution of best SEO practices. The successful candidate will bring attention to detail and a results-driven mindset to help Professional Brains achieve its digital marketing objectives.
Responsibilities
- Develop and implement comprehensive SEO strategies that improve overall search visibility and organic traffic.
- Conduct thorough keyword research and competitor analysis to identify opportunities for optimization and content development.
- Optimize website content, meta tags, headings, and images to align with SEO best practices and improve search rankings.
- Perform technical SEO audits to identify and resolve site issues that impact crawlability, indexation, and user experience.
- Build and manage effective link-building campaigns to increase the website’s domain authority and referral traffic.
- Utilize Google Analytics and Google Search Console to track, analyze, and report on keyword performance, traffic trends, and campaign effectiveness.
- Collaborate with content teams to develop and optimize SEO-friendly content strategies tailored to target audience and business goals.
- Monitor search engine algorithm updates and industry trends to adapt SEO strategies accordingly and maintain competitive advantage.
- Improve website performance by focusing on page speed optimization and mobile-friendliness enhancements.
- Generate clear and concise SEO reports that highlight key metrics, insights, and actionable recommendations to stakeholders.
- Maintain up-to-date knowledge of SEO tools, techniques, and best practices to continuously enhance the site’s search performance.
Experience
3 Years
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Required Skills
- Keyword Research
- On page Optimization
- Content Strategy
- Technical SEO
- Search Engine Algorithms
- Competitor Analysis
- SEO Reporting
- Google Keyword Planner
- Content Optimization
- Google Search Console
- Search Performance Monitoring
- Page Speed Optimization
- Link Building
- Google Analytics