SEO Specialist

Description

Professional Careers Training & Recruitment Ltd is seeking a motivated SEO Specialist with at least 2 years of experience to join our team. This role focuses on improving website visibility and performance by optimizing technical SEO components and content strategies. The SEO Specialist will conduct comprehensive site audits, analyze keyword trends, and implement strategies to enhance site crawlability, indexation, and overall user experience on both desktop and mobile platforms. The ideal candidate works collaboratively with developers to identify and prioritize technical SEO fixes that enhance site speed, Core Web Vitals, and mobile usability, ensuring the website meets best practice standards and search engine requirements. The SEO Specialist does not manage a team but works closely with cross-functional teams, including content creators and web developers, to drive continuous improvements in search engine rankings and audience engagement. Through detailed analysis and effective problem-solving, this role directly contributes to increasing organic traffic and improving conversion rates by managing critical technical factors such as sitemaps, robots.txt, canonical tags, redirects, and structured data schemas. The position requires a detail-oriented and proactive individual with a passion for staying up to date with the latest SEO trends and algorithm updates.

Responsibilities

• Conduct regular site audits to assess crawlability, indexation status, site speed, Core Web Vitals, and mobile usability.
• Manage and optimize sitemaps, robots.txt files, canonical tags, redirects, and structured data (schema) to ensure search engine compliance and indexing efficiency.
• Collaborate closely with web developers to prioritize, communicate, and implement technical SEO fixes that improve site performance and user experience.
• Perform keyword research and analysis to identify targeted search terms to optimize website content and drive relevant organic traffic.
• Monitor and report on key SEO metrics, identify trends, and recommend improvements to enhance rankings and visibility.
• Stay updated on the latest SEO best practices, search engine algorithm changes, and industry trends to maintain competitive advantage.
• Optimize website architecture and internal linking structure to improve site navigation and search engine crawl paths.
• Support content teams by providing SEO guidance to ensure content relevance, keyword optimization, and alignment with overall SEO strategy.
• Analyze competitor websites and provide strategic insights to improve site positioning.
• Ensure proper implementation of technical SEO elements during website updates, migrations, and new feature releases.

Experience

2 Years

Apply By

Nov 15, 2026

Required Skills

• Keyword Research
• Site Audit
• Technical SEO
• HTML and Structured Data (Schema Markup)
• Sitemaps and robots.txt Management
• Website performance optimization
• Core Web Vitals Optimization
• Mobile Usability Optimization

Nice to Have Skills

• SEO Tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Collaboration and Communication
• Analytical Skills