Sales Promotion Officer

Description

Job Overview:

We are hiring a BTL Executive for a leading multinational FMCG company to plan and execute field marketing activities, monitor on-ground performance, and ensure achievement of KPIs. The role requires strong coordination with sales teams and vendors, along with effective reporting and field analysis.

Job Description:

• BTL activities planning and execution.

• Achieve KPIs and set targets for BTL activities.

• Field Audits and Back-checking of activation programs.

• Hiring of quality resources for BTL projects.

• Vendor evaluation based on their work and their on-ground capabilities.

• Invoice Audit after completion of projects.

• Daily and weekly monitoring and tracking of project performance.

• Zone and town-wise analysis of projects.

• Liaison with the sales team for the area JC planning.

• Competition activity reporting.

Experience & Qualification:

• 2 years of BTL experience in any reputable FMCG (Nestle, PepsiCo, Marksman, BAT, Resource Linked, Smollan).

• Good in MS Office for analysis and reporting.

• Strong communication and presentation skills.

• Communicate effectively.

• Customer Negotiation.

Responsibilities

• Develop and implement comprehensive sales promotion strategies aligned with company objectives to drive product sales and brand awareness.
• Lead, manage, and motivate a team of five sales promotion specialists to achieve and exceed sales targets.
• Plan and execute below-the-line (BTL) marketing campaigns in coordination with the marketing and sales departments.
• Build and maintain strong relationships with customers to enhance customer loyalty and increase sales opportunities.
• Negotiate effectively with clients and vendors to secure favorable terms and strengthen partnerships.
• Monitor, analyze, and report on sales performance and promotional activities using MS Office tools to ensure continuous improvement.
• Evaluate the performance of vendors and coordinate with them to optimize promotional effectiveness.
• Prepare detailed sales reports and presentations for senior management to facilitate informed decision-making.
• Collaborate closely with sales teams to understand market dynamics and customer needs, providing feedback for product development and marketing strategies.
• Communicate promotion plans and updates clearly across teams and stakeholders to ensure alignment and successful execution.

Experience

2 Years

Apply By

Nov 22, 2026

Required Skills

• Sales promotion execution
• Customer Relationship Management
• Negotiation
• Sales Reporting and Performance Tracking
• MS Office Skills
• 2 years of BTL experience in FMCG
• Strong communication skills
• Presentation Skills
• Effective Communication
• Ability to work with sales teams
• Ability to evaluate vendors
• Team Leadership
• Customer Negotiation

Nice to Have Skills

• Campaign planning
• Vendor Management
• Sales Analysis