Assistant Manager - Communications & Advocacy

Punjab Skills Development Fund

Published Date: • Lahore, Pakistan (On-Site)

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Description

Punjab Skills Development Fund seeks an Assistant Manager Marketing to support the design, implementation, and monitoring of public awareness, behavior change, and development-sector advocacy initiatives that advance the organization's strategic priorities. The role is responsible for translating development objectives into evidence-based advocacy campaigns, engaging relevant stakeholders, developing targeted communication interventions, and monitoring their effectiveness in influencing awareness, attitudes, engagement, and behavior. to lead and support various marketing and advocacy initiatives. 

Responsibilities


•    Support the design and execution of behavior change communication (BCC) interventions aimed at encouraging positive attitudes, informed decision-making, and desired behavioral practices.
•    Plan and implement public awareness initiatives to increase understanding of priority development issues among target audiences.
•    Identify target audiences, assess communication needs, and adapt messaging to audience characteristics, barriers, motivations, and preferred communication channels.
•    Develop audience-specific communication plans, key messages, and campaign materials aligned with defined awareness and behavior change objectives.
•    Coordinate the dissemination of public awareness messages through relevant media, community platforms, digital channels, events, and stakeholder networks.
•    Monitor audience engagement and feedback to assess campaign relevance and inform improvements to communication approaches.
•    Incorporate evidence, audience insights, and lessons learned into the design of future awareness and behavior change initiatives.
•    Support the development and implementation of advocacy plans aligned with organizational priorities and relevant development objectives.
•    Translate organizational priorities and development challenges into clear advocacy messages, campaign objectives, and stakeholder engagement plans.
•    Identify and engage relevant stakeholders, including government institutions, development partners, civil society organizations, community representatives, private-sector actors, and other relevant groups.
•    Prepare advocacy briefs, position papers, policy messages, presentations, fact sheets, and other evidence-based materials to support advocacy objectives.
•    Coordinate advocacy dialogues, consultations, roundtables, and public engagement initiatives to facilitate discussion and build support for priority development issues.
•    Support coalition-building and collaborative advocacy initiatives with relevant organizations and partners.
•    Track advocacy commitments, stakeholder responses, and progress against agreed objectives, documenting opportunities and challenges.
•    Monitor relevant policy developments and emerging development-sector issues to identify opportunities for engagement and advocacy.
•    Develop and coordinate integrated advocacy and public awareness campaigns based on defined objectives, target audiences, and desired outcomes.
•    Translate technical and development-related information into clear, accessible, and actionable messages for public and stakeholder audiences.
•    Coordinate with creative agencies, media partners, and other service providers to develop campaign concepts, content, and communication materials.
•    Oversee the execution of campaigns across appropriate communication channels, ensuring consistency of messaging and alignment with approved organizational positions.
•    Develop campaign implementation plans, timelines, deliverables, and performance indicators in coordination with relevant stakeholders.
•    Review campaign performance and recommend adjustments based on audience response, engagement data, and emerging communication needs.
•    Coordinate engagement with relevant stakeholders and community networks to support awareness, participation, and advocacy objectives.
•    Facilitate public consultations, community engagement activities, stakeholder dialogues, and development-focused events.
•    Support the dissemination of evidence-based information and advocacy messages through partner networks and community-facing platforms.
•    Document stakeholder feedback, community perspectives, and emerging concerns to inform campaign development and advocacy priorities.
•    Maintain stakeholder engagement records and follow up on agreed actions and commitments.
•    Support partnerships and collaborative initiatives that extend the reach and sustainability of public awareness and behavior change interventions.
•    Develop and coordinate communication materials supporting public awareness, advocacy, and behavior change objectives.
•    Prepare and review key messages, campaign briefs, talking points, presentations, articles, media briefs, and other approved communication outputs.
•    Coordinate with media agencies and relevant public relations offices, including the Directorate General Public Relations (DGPR), where applicable, for the placement and publication of approved advertisements.
•    Track media coverage and public discourse on priority development issues and assess opportunities to strengthen advocacy messaging.
•    Ensure that all communication outputs are accurate, audience-appropriate, evidence-based, inclusive, and consistent with approved organizational messaging.
•    Maintain an organized repository of campaign materials, media coverage, publication evidence, and communication outputs.
•    Establish campaign-level indicators and monitoring mechanisms in coordination with relevant program, research, and monitoring and evaluation teams.
•    Monitor campaign reach, audience engagement, participation, and other relevant communication outputs.
•    Support the collection and analysis of baseline and post-campaign data to assess changes in awareness, knowledge, attitudes, intentions, and reported behaviors, where feasible.
•    Document advocacy milestones, stakeholder responses, implementation challenges, and lessons learned.
•    Prepare periodic reports assessing campaign performance and progress toward defined advocacy and behavior change objectives.
•    Use monitoring findings, audience feedback, and available evidence to recommend improvements to campaign design and implementation.
•    Distinguish between communication outputs, short-term behavior change outcomes, and longer-term development impacts when reporting results.
•    Plan and coordinate public awareness events, advocacy activations, stakeholder forums, consultations, and other engagement activities.
•    Manage event-related branding and collateral, including backdrops, standees, signage, vinyl stickers, information materials, and other campaign assets.
•    Coordinate with creative and BTL agencies, vendors, and internal teams to ensure timely and effective execution.
•    Arrange photography and videography coverage and maintain records of campaign activities and events.
•    Coordinate the sourcing, production, receipt, and distribution of communication materials and corporate giveaways where required
•    Ensure that events and activations are designed around clear communication or engagement objectives rather than activity completion alone.
•    Maintain departmental budget trackers, expenditure records, and accruals.
•    Initiate purchase requisitions through approved working papers and the SAP system.
•    Coordinate invoice processing and ensure timely submission of complete supporting documentation.
•    Maintain records of departmental memos, requisitions, invoices, vendor documentation, and related approvals.
•    Monitor expenditure against approved campaign and activity budgets and flag variances to the line manager.
•    Ensure assigned records remain accurate, complete, and audit-ready.

Experience

5 Years

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Required Skills

Nice to Have Skills