Assistant Manager - Marketing

Description

Punjab Skills Development Fund seeks an Assistant Manager - Marketing is to support the design, implementation, and monitoring of public awareness, behavior change, and development-sector advocacy. The role is responsible for translating development objectives into evidence-based advocacy campaigns, engaging relevant stakeholders, developing targeted communication interventions, and monitoring their effectiveness in influencing awareness, attitudes, engagement, and behavior. The role involves managing comprehensive campaign strategies across multiple channels, coordinating with vendors and advocacy partners, and engaging stakeholders to strengthen public awareness and partnerships.  To achieve campaign objectives, optimize audience reach, and ensure seamless execution of corporate events and activations. Budget management, vendor relationships, and collaboration with BTL agencies to enhance campaign effectiveness. The ideal candidate demonstrates strong experience in advocacy communications, stakeholder engagement, and event management, combined with a commitment to driving impactful public awareness campaigns.

Responsibilities

• Plan and implement public awareness initiatives to increase understanding of priority development issues among target audiences.
• Support the design and execution of behavior change communication (BCC) interventions aimed at encouraging positive attitudes, informed decision-making, and desired behavioral practices.
• Support the development and implementation of advocacy plans aligned with organizational priorities and relevant development objectives.
• Translate organizational priorities and development challenges into clear advocacy messages, campaign objectives, and stakeholder engagement plans.
• Identify and engage relevant stakeholders, including government institutions, development partners, civil society organizations, community representatives, private-sector actors, and other relevant groups.
• Develop and coordinate integrated advocacy and public awareness campaigns based on defined objectives, target audiences, and desired outcomes.
• Translate technical and development-related information into clear, accessible, and actionable messages for public and stakeholder audiences.
• Coordinate with creative agencies, media partners, and other service providers to develop campaign concepts, content, and communication materials.
• Coordinate engagement with relevant stakeholders and community networks to support awareness, participation, and advocacy objectives.
• Facilitate public consultations, community engagement activities, stakeholder dialogues, and development-focused events.
• Develop and coordinate communication materials supporting public awareness, advocacy, and behavior change objectives.
• Prepare and review key messages, campaign briefs, talking points, presentations, articles, media briefs, and other approved communication outputs.
• Coordinate with media agencies and relevant public relations offices, including the Directorate General Public Relations (DGPR), where applicable, for the placement and publication of approved advertisements.
• Establish campaign-level indicators and monitoring mechanisms in coordination with relevant program, research, and monitoring and evaluation teams.
• Monitor campaign reach, audience engagement, participation, and other relevant communication outputs.
• Plan and coordinate public awareness events, advocacy activations, stakeholder forums, consultations, and other engagement activities.
• Manage event-related branding and collateral, including backdrops, standees, signage, vinyl stickers, information materials, and other campaign assets.
• Coordinate with creative and BTL agencies, vendors, and internal teams to ensure timely and effective execution.
• Maintain departmental budget trackers, expenditure records, and accruals.
• Initiate purchase requisitions through approved working papers and the SAP system.
• Coordinate invoice processing and ensure timely submission of complete supporting documentation.
• Ensure assigned records remain accurate, complete, and audit-ready.
   

Experience

5 Years

Apply By

Nov 27, 2026

Required Skills

• Advocacy Planning
• Team Leadership
• Campaign Monitoring
• Campaign Implementation
• Media & Communications
• Events & Activations
• Audience Reach
• Corporate events
• Stakeholder Engagement
• Public Awareness Campaigns
• Vendor Management
• Campaign Management

Nice to Have Skills

• Public Awareness
• Partnerships
• Monitoring & Evaluation
• Budget Management
• Development-Sector Advocacy
• Event planning
• Communication Strategy