Email Marketing Expert

Description

The Email Marketing Expert will be responsible for managing and optimizing the company’s complete outbound email marketing ecosystem.

The ideal candidate must have advanced, hands-on expertise in Apollo.io, Instantly.ai, and Salesforce, with demonstrated experience in email infrastructure management, lead sourcing, email automation, campaign execution, deliverability optimization, CRM integration, and performance reporting.

This is a performance-driven role requiring someone who can independently build, manage, troubleshoot, and scale outbound email campaigns targeting US-based business decision-makers.

The candidate will work closely with the Business Development, Sales, and Marketing teams to generate qualified leads, schedule meetings, and contribute to the company’s sales pipeline.

Requirements:

• Minimum 3 years of proven experience in B2B outbound email marketing and lead generation.

• Mandatory advanced expertise in Apollo.io, Instantly.ai, and Salesforce CRM.

• Proven ability to independently manage outbound email marketing operations.

• Strong understanding of email infrastructure, domain configuration, DNS records, and deliverability.

• Experience managing multiple domains, mailboxes, and high-volume outbound campaigns.

• Strong experience in B2B contact sourcing, enrichment, segmentation, and verification.

• Excellent English email copywriting and business communication skills.

• Experience creating targeted campaigns for US-based decision-makers.

• Strong knowledge of cold email personalization, sequencing, and campaign optimization.

• Hands-on experience with email verification and enrichment platforms.

• Ability to troubleshoot email infrastructure, sending issues, and platform integrations.

• Strong analytical and reporting skills using Excel, Google Sheets, and CRM dashboards.

• Familiarity with CAN-SPAM, GDPR, unsubscribe management, and relevant data privacy requirements.

• Ability to work independently, meet performance expectations, and manage multiple campaigns simultaneously.
  

Preferred Qualifications:

• Experience in IT services, software development, SaaS, or staff augmentation sales.

• Experience targeting US Healthcare, FinTech, EdTech, and enterprise organizations.

• Familiarity with LinkedIn Sales Navigator, Clay, Lusha, Lemlist, Smartlead, and HubSpot.

• Knowledge of Salesforce campaign automation and CRM workflows.

• Experience with Zapier, Make, n8n, and API-based integrations.

• Experience executing CRM re-engagement, event follow-up, and lead nurturing campaigns.

• Demonstrated success generating qualified B2B appointments through email outreach.

• Experience managing multiple email marketing platforms and subscription accounts.

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

• Annual Paid Leaves

• Leave Encashment

• Paid Certifications

• Health, Life Insurance

• Provident Fund

• Child Education Program

• Referral Bonus Program

• Car & Bike Finance Program

• Monthly Achievements

• Public Holiday & Weekend Compensation

Responsibilities

1. Email Infrastructure & Deliverability Management

• Independently configure, maintain, and optimize email marketing infrastructure.

• Set up and manage multiple sending domains, subdomains, and business email accounts.

• Configure SPF, DKIM, DMARC, MX records, and custom tracking domains.

• Manage email account warm-up, sender reputation, and sending volume.

• Monitor domain health, spam complaints, bounce rates, and inbox placement.

• Diagnose and resolve email authentication, deliverability, and sending issues.

• Implement best practices to maintain healthy sending infrastructure and minimize spam-folder placement.

• Manage email account rotation, sending limits, and infrastructure scaling.

• Maintain operational documentation for email accounts, domains, and sending configurations.

1. Apollo.io – Advanced Lead Generation & Prospecting

Expert-level proficiency in Apollo.io is mandatory.

• Use Apollo.io for B2B prospect research, contact discovery, and lead generation.

• Build highly targeted prospect lists using advanced filters such as industry, location, company size, job title, seniority, revenue, and technologies.

• Identify key decision-makers, including CEOs, Founders, CTOs, CIOs, VPs, Directors, and Department Heads.

• Utilize buying signals, intent data, and company intelligence to identify high-potential prospects.

• Manage Apollo searches, saved lists, contact enrichment, and prospect segmentation.

• Verify business email addresses and maintain high-quality prospect databases.

• Identify and eliminate duplicate, irrelevant, and outdated contact information.

• Export and organize Apollo prospect data for use in Instantly and Salesforce.

• Develop targeted prospecting strategies aligned with company ICPs and service offerings.

• Optimize Apollo credit utilization and lead sourcing efficiency.

• Maintain compliance with applicable data protection and outbound marketing requirements.

1. Instantly.ai – Outbound Email Campaign Management

Advanced practical experience with Instantly.ai is mandatory.

• Independently configure and manage Instantly workspaces, sending accounts, and campaign settings.

• Connect, manage, and troubleshoot multiple sending mailboxes.

• Create, launch, and optimize multi-step cold email campaigns.

• Develop personalized email sequences with relevant follow-ups and clear calls to action.

• Configure sending schedules, campaign limits, mailbox allocation, and lead distribution.

• Manage prospect imports, segmentation, suppression lists, and campaign workflows.

• Monitor campaign replies, bounces, deliverability, and account health.

• Manage positive responses, interested leads, follow-ups, and meeting-booking workflows.

• Conduct A/B testing on subject lines, email copy, value propositions, CTAs, and sequence structures.

• Identify underperforming campaigns and implement corrective actions.

• Scale successful campaigns while maintaining sending quality and deliverability.

• Ensure accurate campaign tracking and CRM updates.

1. Salesforce CRM – Campaign Management & Lead Tracking

Strong hands-on Salesforce experience is required.

• Manage Salesforce CRM for outbound email marketing and lead management.

• Import, organize, update, and maintain prospect and campaign records.

• Configure and manage Salesforce campaigns, campaign members, lead statuses, and reporting.

• Understand Salesforce lead, contact, account, and opportunity objects.

• Build and maintain workflows for lead tracking, follow-ups, and campaign attribution.

• Ensure leads and replies from outbound campaigns are accurately recorded in Salesforce.

• Maintain lead ownership, lifecycle stages, and qualification statuses.

• Identify duplicate records and maintain CRM data hygiene.

• Create dashboards and reports to monitor email-generated leads, meetings, and pipeline.

• Coordinate with Sales teams to ensure proper lead handoff and follow-up.

• Troubleshoot common CRM integration and campaign synchronization issues.

• Experience with Salesforce email marketing capabilities and integrations will be highly valued.

1. Email Campaign Strategy & Copywriting

• Develop comprehensive outbound email strategies for US B2B audiences.

• Create industry-specific campaigns for Healthcare, FinTech, EdTech, Logistics, Real Estate, and technology services.

• Write compelling, concise, and personalized cold emails for senior decision-makers.

• Build multi-step follow-up sequences tailored to different ICPs and buying stages.

• Research prospect pain points and align messaging with relevant business solutions.

• Develop campaigns promoting custom software development, AI automation, staff augmentation, and digital transformation.

• Create targeted campaigns for new prospects, previous leads, event contacts, and inactive CRM records.

• Implement personalization using prospect and company research.

• Continuously improve messaging through performance analysis and A/B testing.

• Ensure professional English communication and consistent brand positioning.

1. Data Research, Enrichment & Verification

• Source high-quality prospect data through Apollo, LinkedIn Sales Navigator, Lusha, Clay, and other B2B databases.

• Perform data cleaning, enrichment, verification, and segmentation.

• Use email verification tools to reduce invalid addresses and hard bounces.

• Maintain structured and accurate contact databases.

• Identify prospect buying signals and business opportunities.

• Segment data by industry, company size, geography, decision-maker role, and relevant business needs.

• Ensure proper data synchronization between prospecting platforms, campaign tools, and Salesforce.

• Maintain suppression lists and ensure opted-out contacts are excluded from future campaigns.

1. Campaign Automation & Platform Integration

• Integrate Apollo, Instantly, Salesforce, and other sales and marketing tools.

• Develop automated workflows for lead sourcing, campaign execution, follow-ups, and CRM updates.

• Use Zapier, Make, n8n, or similar tools for process automation.

• Identify opportunities to reduce repetitive manual tasks.

• Configure automated lead routing and notification workflows.

• Troubleshoot data synchronization, API connectivity, and integration issues.

• Maintain accurate campaign records across all platforms.

1. Performance Monitoring, Analytics & Reporting

• Track and analyze campaign performance using key metrics:

• Emails sent and successfully delivered

• Bounce rates and spam complaints

• Positive and negative reply rates

• Qualified leads generated

• Meetings booked and attended

• Lead-to-meeting conversion rates

• Opportunities and pipeline generated

• Prepare weekly and monthly campaign performance reports.

• Analyze campaign performance across industries, audiences, and messaging variations.

• Identify bottlenecks affecting lead generation and appointment conversion.

• Recommend data-driven improvements to increase campaign efficiency.

• Maintain visibility into email infrastructure health and platform utilization.

• Work with Sales leadership to evaluate lead quality and conversion outcomes.

Experience

3 Years

Apply By

Nov 22, 2026

Required Skills

• Data Privacy Compliance
• Campaign Management
• Excel
• Analytical Reporting
• Lead Generation
• Email Verification Platforms
• Campaign Optimization
• Cold Email Personalization
• Email Campaign Management
• Email Deliverability
• B2B Contact Sourcing
• DNS Configuration
• Email Infrastructure
• Salesforce CRM
• Instantly.ai
• Apollo.io
• Email Analytics And Reporting
• Email Service Provider Platforms
• Marketing Automation

Nice to Have Skills

• Google Sheets
• Effective Business Communication
• Team Leadership